According to Forest Research, acquiring a new customer is up to seven times more costly than retaining a current one. This is why the option of retaining a client should always come ahead of seeking new ones. However, sometimes an agencyRead More
Welcome to ADVAN
Advertisers' Association of Nigeria
is the umbrella association for all corporate organisations that engage in major advertising in Nigeria.
ADVAN the acronym for Advertisers' Association of Nigeria is the umbrella association for all advertisers (Corporate organisations that engage in major advertising)in Nigeria.
It was established in 1992 as National Advertisers' Association of Nigeria and in 1994 was renamed Advertisers' Association of Nigeria (ADVAN).
ADVAN provide an organised forum for advertisers to express their views and influence developmental changes in Nigerian marketing communications scene.
- 2016-07-18 00:00:00
- 2016-07-14 00:00:00
Nigeria’s advertising industry recorded media spend of N97.9 billion in 2015 against the N93.1 billion recorded in 2014; representing an increase of 5.2 per cent.Read More