ADVAN to Host CMO Forum
ADVAN is set to host its CMO Forum which brings together Heads of Marketing of member organizations to an exclusive networking event. The Forum provides a unique network of the…
Advan Set to Launch Marketing Academy
In the ever-changing world of marketing, where Marketers constantly find themselves being challenged by new trends and ever-altering technology. It is of utmost importance that Marketing Professionals are equipped with…
Global viewability improves for video but display lags
The WFA has found that the reported average viewability from MRC accredited companies for display is just under 50% with video averaging 60%, with at least four out of 10…
The media transformers?
When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves. The world of media auditors and consultants is given relatively little attention in the trade…
The Worldcup on Twitter
Scoth Thwaites (Senior Sales Partner Manager, MENA @Twitter) presentation at #ADSGAM
Webinar: Future of Programmatic Media
With GDPR coming soon and the expansion of programmatic to new channels, there is lots more change on the horizon. Meanwhile, programmatic is not without its issue areas, having seen…
Are you ready for GDPR?
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. When the regulation comes into…
4 Public Affairs Predictions for 2018
The World Federation of Advertisers (WFA) public affairs team share their predictions for what the next 12 months hold for brands. 1. GDPR: heralding the re-emergence of consumer trust online?…
6 Marketing Predictions for 2018
The WFA marketing team share their predictions for what the next 12 months hold for brands. 1. Re-roster With three quarters of WFA members saying they plan to review their…
