ADVAN recently held it Chief Marketing and Communications officers Forum at the Eko Hotel Signature, themed “The CMCO as the CEO” with the Mr. Victor Adenrele, the Chief Executive Officer…
ADVAN recently hosted Chief Marketing and Communications Officers at it annual CMCO Forum at the Eko Hotels and Suite, Victoria Island Lagos. Click on the link below to see more…
We've all experienced it: globally-produced creative that stinks in our local market. Whether culturally, emotionally or simply due to hideous production values. Can global marketing frameworks deliver the creativity needed…
The Advertisers Association of Nigeria (ADVAN) has announced that it will be hosting its unique leadership forum for Heads of Marketing and Communications in Nigeria. The forum which has a…
The World Federation of Advertisers (WFA) today unanimously appointed new members to the global leadership team, including senior marketers from eBay, Electronic Arts, Mastercard and Tata. The appointments were confirmed…
ADVAN is set to host its CMO Forum which brings together Heads of Marketing of member organizations to an exclusive networking event. The Forum provides a unique network of the…
In the ever-changing world of marketing, where Marketers constantly find themselves being challenged by new trends and ever-altering technology. It is of utmost importance that Marketing Professionals are equipped with…
The WFA has found that the reported average viewability from MRC accredited companies for display is just under 50% with video averaging 60%, with at least four out of 10…
When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves. The world of media auditors and consultants is given relatively little attention in the trade…
Scoth Thwaites (Senior Sales Partner Manager, MENA @Twitter) presentation at #ADSGAM