The media transformers?

When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves. The world of media auditors and consultants is given relatively little attention in the trade press and given the complexity…

4 Public Affairs Predictions for 2018

The World Federation of Advertisers (WFA) public affairs team share their predictions for what the next 12 months hold for brands. 1. GDPR: heralding the re-emergence of consumer trust online? If 2017 was the year…

6 Marketing Predictions for 2018

The WFA marketing team share their predictions for what the next 12 months hold for brands. 1. Re-roster With three quarters of WFA members saying they plan to review their agency rosters in 2018 and…

How does your agency rate your brief?

One of my roles at WFA is to manage a working group focused on marketing integration. Our discussions often come back to something along the lines of; “true integration will only ever come from strong…

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