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Going Cashless This Summer With Firstbank Travel Kits

by Ojeakhena Victor
14 August 2019
in Sponsored Contents
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Having worked round the clock since the beginning of the year, it is ideal to take out time to relax and rejuvenate. Well, you do not need to wait until the end of the year to unwind as summer is already beckoning on discerning holidaymakers to seek refuge in top travel destinations across the world.

If you have not jetted out yet due to the stress of travelling, especially the trouble of settling

your travel bills, tickets and sundries, you can now do so and seamlessly too with the FirstBank Visa Multicurrency card, which allows you to go full cashless this summer in anywhere in the world.

The Visa Multi-Currency Card, introduced by First Bank of Nigeria Limited, Nigeria’s premier

and leading financial services provider, is an all-in one-card and first of its kind to be offered

by any financial institution in the country. Most importantly, it can be linked to all of the four major currencies namely: NAIRA, USD, EURO and GBP accounts.

Beyond the international passport, the card is handy for the Nigerian business traveller and holidaymakers, especially this summer period, which comes with lots of expenditures on airfares, hotel accommodations, tour bookings, shopping, theatre/concert tickets among others.

The cardholders enjoy many benefits including; Point of Sale and online purchases, access to and use of ATMs worldwide, as well, there is no cash collateral requirement prior to its issuance. As expected, FirstBank is delighted in the innovative card, which offers seamless transactions to users, especially holidaymakers frolicking in top destinations across the world this summer.

Chuma Ezirim, Group Executive, e-Business & Retail Product, First Bank, sees the card as a milestone in the bank’s innovation, saying that, “FirstBank takes pride in pioneering the Visa Multi-Currency Card in the country, as we remain committed to providing products and services that are designed to ensure the banking convenience of our customers regardless of their location.” For Ezirim, the card is designed to make travelling fun for the Bank’s customers and to ensure they have a seamless transaction experience during their vacation, tourism and other business-related trips around the globe. Having tested the card himself, he enjoined the Bank’s customers travelling abroad for summer to walk into any FirstBank branch for their Visa Multi-Currency Card.

While abroad, the bank’s customers can enjoy improved daily withdrawal limits of $1,000 on ATM, $2,500 on POS and $6,250 on web-based transactions. At home, they can withdraw as much as N150 on ATM, N500,000 and N2, 500,000 (from savings and current accounts respectively) on POS – N500,000, and N1,000,000 on web transactions locally.

Also, customers who use the Bank’s Naira Master Card (NMC) have no need for BTA/PTA and stand to enjoy seamless transactions this summer with $5000 monthly spending limit and $300 daily ATM cash withdrawal limit.

The seamless experience continues with the Visa Gold Card, which offers higher daily spending limit on ATM ($1,000), POS ($10,000) and WEB ($5,000) anywhere in the world.

To ensure seamless transaction while on holiday this summer, the Bank urged customers to change their PIN before travelling out of the country to avoid transaction failures/invalid card.

However, the Bank assures its customers of safety with additional protection for web-based transactions with “Verified by Visa” (VbV) and Chip & PIN technology with a lifespan of 3 years. With safety, the Bank is consolidating on its huge strength, which it assures the customers should rely on to further do business with it, including transactions outside the country as it watches their back with card security features.

Presently, FirstBank is the first financial institution in Nigeria to issue a whopping 10 million cards to customers across the country, and now among two other African banks to achieve the milestone. The 10 million cards issuance follows other feats such as the first financial institution in the country to achieve sustained alternative channels transaction volumes of 100 million transactions in December 2015 and May 2016.

The most excited in all the achievements is Adesola Adeduntan, Chief Executive Officer, First Bank of Nigeria Limited. For him, delivering the Visa Multi-Currency Card feat at this time is a testament to the bank’s drive-in delivering to its brand promise of putting customers

first and continuously improving its business to serve them better. “One of the ways by which we were able to sustain this winning edge is the use of our instant issuance/Instant activation technology, which we pioneered about 10 years ago. We have also consistently maintained the highest active card ratio in the industry.

“This feat also implies that our customers are becoming more technology savvy and we would continue to encourage this attitude with our commitment to world-class service delivery. Therefore, we must work to ensure optimal performance and availability of all our channels such as ATM, FirstMobile among others to guard against customer dissatisfaction”, explained the FirstBank CEO.

However, the feats are being recognised from outside the bank and even by the industry regulators.

FirstBank recently bagged a hattrick of awards at the Interswitch Connect Sales Dinner & Awards Night in Lagos recently. The awards are: Most improved Mobile Application, Highest

Transacting Bank (across inter-switch’s solution) and Highest Number of Verve Transacting Cards (Unique Cards).

Speaking on the awards, Folasade Femi Lawal, the bank’s Head, Card Business, said the awards are indeed a reflection of the trust by Nigerians on the bank’s digital channels as it leaves no stone unturned at reinventing itself, products and services with a view to remain steadfast at being a frontrunner at promoting digitization of the industry.

With 125 years of experience in the banking industry, servicing over 15 million customer accounts, over 750 business locations and banking technologies that are well aligned to the fast-paced technological advancement in modern-day banking, FirstBank assures customers the best of service, security and experience even this summer.

Once again, the Bank urges customers travelling abroad for summer to walk into any FirstBank branch for their Visa Multi-Currency Card for a seamless holiday experience anywhere in the world.

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Akinrimisi Olabode Samuel

Deputy Marketing Director, CWay Foods and Beverages

Dr. Omotola Bamigbaiye-Elatuyi

Marketing Director, Pladis

Omolara Banjoko

Marketing Manager, Friesland

Tolu Olanipekun

Head of Marketing, Mouka foam

Roseline Akure Abaraonye

Head of Marketing, Hayat Nigeria LTD

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Adeola Emmanuel Amosun

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Designation  – Commercial Director,  Biogenerics Nigeria Limited

Mr. Chris Wulff-Caesar is the Marketing Director for FrieslandCampina WAMCO Nigeria PLC. He joined the management team in April 2018 and holds a BA (Honors) Degree in Economics from the University of Ghana and an MBA from the Edinburgh Business School of the Heriot Watt University in Scotland, United Kingdom.

He is a proven marketer, commercial operator and business leader with over 20 years working experience in both local and international roles for ABInBev, SABMiller and Unilever. His career has seen him accrue a wealth of experience in managing the primary assets of these leading FMCG organizations
i.e. brands and people.

Prior to his appointment to FrieslandCampina WAMCO, Chris was Marketing Director West Africa (Ghana & Nigeria) at ABInBev and member of the board of Accra Brewery Ltd in Ghana. During his tenure, he led the establishment of a formidable brand portfolio which transformed the markets to wrestle share away from incumbent competitors. Whilst at SABMiller, he also held the positions of Category Expansion/Innovation Manager for Africa based in Johannesburg (2010 -2012) and Marketing Director
for Ghana (2007 – 2010).

Chris is an Associate member of the Advertising Practitioners Council of Nigeria (APCON). He is also involved with a few organizations which target the development and establishment of infrastructure for primary education in his home country and is a member of the Changing Lives Endowment Fund (CLEF) which is a non-profit organization set up to influence access to quality education for disadvantaged students.

Emmanuel Agu has over 18 years’ experience across Consulting, Banking and FMCGs (Diageo, Heineken and Jotna Group). A well rounded Business and Commercial Leader with strong track record in business strategy, brand communication/experiential strategy, portfolio commercialization, insight generation that has delivered strong ROI on cutting-edge innovations, and high performing team leadership. Skilled in regional/national communication and local insight generation that delivers strong brand growth. Vast experience in cause marketing. Very knowledgeable about the Nigerian/African consumer space, their habits and attitudes towards brands.

Agu has successfully steered and managed over 20 brands in the Nigerian marketing landscape in the last two decades.

Strong Marketing Communication professional with an MBA in Marketing Management and  MSc in Media and Marketing Communication from Lagos State University and Pan Atlantic University Lekki respectively. A certified Management Consultant (CMC) and a member of the body  of fellows of the National Institute of Marketing of Nigeria (FNIMN), Institute of Professional Managers & Administrators (FIPMA) and Institute of Management Consultants (FIMC).

John is CEO of the Association of Australian National Advertisers (AANA), the peak industry body representing Australia’s advertisers and has been in the role since September 2017. Prior to the AANA John had a 25 year marketing career in FMCG, working in several  categories including food, confectionery, household cleaners and personal care,  with a number of global companies including Unilever, Kellogg, Nestle and Reckitt Benckiser.  His most recent role was CMO at Unilever ANZ.

Originally from Yorkshire, England, John has lived and worked in several countries, including the US, Canada and the Middle East. He lives in Sydney along with his wife, Jacquie and two daughters, Leah & Anna.

Aggrey leads the commercial and client consulting functions as Chief Growth Officer for WECA. In his previous role as head of the Kantar insight business in Nigeria, he drove the integration of the various Kantar companies into one functional business unit.  Prior to that role he was CEO for TNS East Africa. This was after he spent over three years leading TNS Connect, the then digital and technology practice of TNS Global, across Africa, Mediterranean and Middle East.

He has led consulting projects across a diverse range of business sectors, and areas of expertise in Nigeria and across West, East, Central and Southern Africa.

Aggrey began his marketing career with Delta Beverages, the leading brewery in Zimbabwe, before crossing over to Probe Market Research, where he rapidly rose through the ranks to join the leadership team of the business. He then moved to West Africa as head of the quantitative division for RMS Nigeria where he led the reorganisation of the research practice, prior to his promotion to head research and client servicing in Nigeria.

Aggrey has led the TNS RMS Ghana and Nigeria business operating companies, and was the COO of the RMS Group, spanning three continents, prior to the merger with TNS Global, when he was appointed CEO West Africa.

He holds a Bachelor of Commerce Marketing, Honors degree from the National University of Science and Technology, Zimbabwe and an MBA from ZOU, Zimbabwe. A winner of several awards, Aggrey is a Fellow of the Nigerian Market Research Association (NIMRA).

Bridget is currently the Head, Marketing and Communications for Stanbic IBTC Holdings PLC. She is a multifaceted marketing professional with more than 23 years of global experience in brand strategy, sponsorships, digital marketing, data analytics and all elements of communications. She has a proven track record in running internal and external corporate communications, as well as products Integrated Marketing Campaigns (IMC) across various countries and sectors including aviation, financial services and non-governmental organizations.

Before joining Stanbic IBTC Holdings PLC, Bridget was Head, Sponsorship and Events for over 7 years (2010- 2017) at First Bank of Nigeria Ltd (now FBN Holdings Plc). She had the responsibility for institutionalising sponsorships and scope of engagement frameworks for the First Bank Group.

Bridget holds a Bachelor of Science degree in Botany from Lagos State University and a Post    Graduate degree from the University of Leicester, UK. She is a fellow of the NigeriaN Institute of Marketing (NIMN), a member of the Advertising Practitioners Council of Nigeria (APCON), the Chartered Institute of Marketing (CIM), UK, an associate member of the Nigerian Institute of Public Relations (NIPR), an associate member of the African Public Relations Association (APRA), currently the 2nd vice president for ADVAN (Advertisers Association of Nigeria) and a member of WIMBIZ (Women in Business and Management). She has also participated in various global business and economic summits. Her achievements during her career includes winning the Standard Bank 2018 Marketing Mark of Excellence award and receiving the highest ratings for creativity, innovation and dedication for functional responsibilities at British Airways Plc and the best of British Airways community volunteering award. She effectively managed the British Airways Plc brand, corporate image and reputation in Nigeria, Tanzania, Kenya, Nigeria, Ghana, Zambia, Mauritius, and Uganda between 1998 and 2008.

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