The Advertisers Association (ADVAN) is set to host business leaders in discussions on ‘Strategic Leadership in turbulent Times’
The event which is scheduled to hold on the 18th of February will assemble top Nigerian CMOs and CEOs to debate requisite leadership capabilities in disruptive times.
The ADVAN CMO Forum was birthed out of a need to provide the nation’s business leaders with a platform to hold meaningful discourse on ways to better navigate the fast-changing marketing communications and business landscape. The platform has hosted several pertinent conversations on effective marketing and business leadership for the future. The 2020 edition which focused on “Effective Marketing in a VUCA environment” saw over 70 CMOs in attendance.
The 2021 conversation will be led by the CEO of Airtel Nigeria, Mr. Segun Ogunsanya and the CEO of the WFA Mr. Stephan Loerke and will provide valuable tutelage on efficacious leadership in chaotic times.
Speaking on the motivation for the year’s focus, Mrs Bunmi Adeniba the Acting President of ADVAN said that “Creativity, innovation and best strategies will be meaningless in turbulent times without a strong cohesive driver, more than ever before strategic leadership is requisite for business sustainability and growth”
The Advertisers Association of Nigeria (ADVAN) which is the only body in Nigeria which represents the collective interests of ‘Advertisers’ (Corporate organizations that engage in high level marketing), was founded to advance the interest of the marketing Industry in Nigeria by spearheading and ensuring global best practices as well as facilitating collaborative partnerships with relevant stakeholders.
Today ADVAN is a strong voice of 80 of the largest organizations in Nigeria representing over 200 brands, who control over 90% of the nation’s annual marketing spend. ADVAN membership comprises of the top multinationals and national enterprises in Nigeria.
The Association is a member and on the Executive Council of the World Federation of Advertisers, a body of global brands and marketing associations in over 60 nations of the world
About Segun Ogunsanya
Mr. Segun Ogunsanya, Managing Director and Chief Executive Officer of Airtel Networks Limited, is an Engineer and a Chartered Accountant by profession with over 27 years’ experience garnered across multiple geographies, organizations and diverse sectors such as telecoms, consulting, Banking and Fast Moving Consumer Goods (FMCG).
Mr. Ogunsanya joined Airtel Nigeria in 2012 and he has repositioned the company to become profitable and the 2 nd largest telecommunications company by revenue and serving over 50 million customers.
Mr. Ogunsanya joined Airtel from The Coca-Cola Company, where he started his career in Finance and gradually transitioned into senior leadership roles with the various bottling operations of The Coca-Cola Company across diverse markets and countries in Africa. In his last stint as the Managing Director and CEO of Coca-Cola Hellenic Bottling Company in Nigeria, the first African to be appointed, he was responsible for over $1bn revenue operations annually. He was also the CEO of the Kenya operations for Coca-Cola Sabco, where he was instrumental in successfully turning around the business. Prior to this, he worked with Eco bank Transnational where, as the Managing Director of Retail Banking for Africa, he was responsible for the operations across 28 countries.
Stephan has been the CEO of the World Federation of Advertisers (WFA) since November 2003.
During his tenure, WFA has quadrupled its corporate membership and has extended its network to 60 countries, significantly reinforcing the WFA’s presence in the world’s fastest growing advertising markets.
Stephan is Vice-President of the International Council for Ad Self-Regulation (ICAS) and Member of Advertising Week’s Global Advisory Council. He featured on the Drum’s Digerati list 2019 as one of the world’s 100 most influential people in digital. Prior to joining WFA, Stephan worked for L'Oréal in Paris and Brussels. He studied business economics at the Saint Gall Business School in Switzerland, after which he worked at the United Nations in New York. Stephan has German and French nationalities. He is married to Sabine and has two sons, Sebastian and Alexandre.