The World Federation of Advertisers (WFA) today unanimously appointed new members to the global leadership team, including senior marketers from eBay, Electronic Arts, Mastercard and Tata. The appointments were confirmed at the WFA Annual General Meeting, taking place as part of the WFA Global Marketer Week in Tokyo.

Folake Ani-Mumuney from the Nigerian Advertiser Association (ADVAN) becomes the Regional Vice President for Africa. Other appointments are Harish Bhat, Brand Custodian at Tata, Dan Burdett, Director of Marketing Innovation EMEA at eBay, Barnaby Dawe, Global Chief Marketing Officer at Just Eat, Raja Rajamannar, Chief Marketing & Communications Officer and President Healthcare at Mastercard and Belinda Smith, Global Director Media Activation, Electronic Arts (EA) are also joined on the WFA Executive Committee by Caroline Stephens, Senior Director, Total Brand Experience EMEA at Johnson & Johnson, Elaine Chum, Head of Digital, ASEAN Pacific at Philips and Manuela Buxo, Senior Vice President, Global Strategic Marketing at Sanofi.

New roles have also been taken by Philip Perez from The Argentinean Advertiser Association (CAA), who becomes Regional Vice President for Latin America. Four other National Association Representatives also join the Executive Committee; Manuela Botelho, Secretary General of Portugal’s APAN, Yang Han Ping, President of China’s CANA, Rikka-Maria Lemminki, Managing Director of ML in Finland and Jean-Luc Chétrit, CEO of France’s UDA.

David Wheldon, CMO of RBS and Matthias Berninger, Vice-President, Public Affairs at Mars, continue to serve as WFA President and Deputy President respectively.

The WFA Executive Committee brings together senior marketers and public affairs executives to reflect the dual mission of the WFA: to help marketers be more effective and efficient in terms of their marketing spend while helping brand owners protect and future-proof their license to operate through advocacy and effective advertising self-regulation.

The 40-strong Executive also reflects the dual nature of the WFA membership. It includes representatives from multi-national brand owners as well as heads of some of the world’s biggest national advertiser associations.

The appointments were welcomed by Stephan Loerke, WFA CEO: “It is always heartening to see that so many senior marketing professionals are willing to devote time and knowledge to ensure that the WFA remains best placed to help brands tackle the many common challenges confronting us as an industry.”

The Executive Committee meets quarterly to determine the WFA’s priorities and guide the organisation’s strategy. See the full list