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The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.
We’ve all experienced it: globally-produced creative that stinks in our local market. Can global marketing frameworks deliver the creativity needed to connect with local audiences?
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The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.
We’ve all experienced it: globally-produced creative that stinks in our local market. Can global marketing frameworks deliver the creativity needed to connect with local audiences?
