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WFA Global Media Charter to reform digital ad ecosystem
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.
Video: The Big Debate: Global Creative = Local Disaster?
We’ve all experienced it: globally-produced creative that stinks in our local market. Can global marketing frameworks deliver the creativity needed to connect with local audiences?
Place your vacant position ads here.





