Pictures: ADVAN Dialogue 2017
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Marketing Procurement Maturity Assessment 2017
Results from WFA’s Marketing Sourcing Maturity project to help procurement understand how well they work with marketing, manage agency relationships, and have aligned KPIs and goals. Marketing Procurement Maturity Assessment…
What Superconsumers Can Teach You
Eddie Yoon, author of Superconsumers and growth strategy expert at The Cambridge Group, explains how companies can find their most passionate customers and use their invaluable insights to improve products…
WFA PRESIDENT PREDICTS THE YEAR AHEAD FOR MARKETING
Brands need to re-earn trust, focus on the fundamentals of marketing and communications, and combine art and science to truly deliver for their customers, says WFA President and RBS CMO…
Deloitte: Advertising delivers ‘powerful economic benefits’ across the EU
Value of Advertising, an independent study by Deloitte, has identified a multitude of benefits generated by advertising, to the overall economy, jobs and to civil society. Using econometric modelling, the…
Pictures: ADVAN Awards 2016
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TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve cons
Recently conducted online research shows an icon aimed at providing greater transparency and control over online behavioural advertising (OBA), commonly referred to as interest-based advertising, is improving consumer attitudes towards…
Indomie wins Brand of the Year award at the ADVAN Awards for Marketing Excellence 2016
Hundreds of marketers gathered at the Shell Hall, Muson Center Onikan Lagos on Saturday 29th October 2016 for the biggest awards in the marketing communication value chain "ADVAN Awards for Marketing Excellence 2016". The big win…
ADVAN Poised To Consolidate Growth of SMEs with New Awards Categories
The umbrella body for all advertisers in Nigeria, The Advertisers Association of Nigeria (ADVAN) is poised to scale up its goal of growing Small and Medium-Sized Enterprises (SMEs) in Nigeria…
5 Little Things That Irritate Clients in Marketing Communications
According to Forest Research, acquiring a new customer is up to seven times more costly than retaining a current one. This is why the option of retaining a client should…
