Results from WFA’s Marketing Sourcing Maturity project to help procurement understand how well they work with marketing, manage agency relationships,...

Eddie Yoon, author of Superconsumers and growth strategy expert at The Cambridge Group, explains how companies can find their most...

Brands need to re-earn trust, focus on the fundamentals of marketing and communications, and combine art and science to truly...

Value of Advertising, an independent study by Deloitte, has identified a multitude of benefits generated by advertising, to the overall...

Recently conducted online research shows an icon aimed at providing greater transparency and control over online behavioural advertising (OBA), commonly...

Hundreds of marketers gathered at the Shell Hall, Muson Center Onikan Lagos on Saturday 29th October 2016 for the biggest awards in the marketing communication...

The umbrella body for all advertisers in Nigeria, The Advertisers Association of Nigeria (ADVAN) is poised to scale up its...

According to Forest Research, acquiring a new customer is up to seven times more costly than retaining a current one....

Nigeria’s advertising industry recorded media spend of N97.9 billion in  2015 against the N93.1 billion recorded in 2014; representing an...