Pasta producers’ entire workforce proudly appears in print

“We are proud of you” – that is the message that appeared in Italian newspapers signed by the brothers Guido, Luca and Paolo Barilla, alongside the names of all the 2,700 employees of the Italian pasta manufacturer Barilla. The message is part of an effort to recognize employees who have continue to man the brand’s production plants, guaranteeing the supply of this Italian necessity.

Brand: Barilla

Market: Italy

Source: BrandChannel