Compendium for

Global Brands.

What actions are brands taking around the world?

In response to the COVID-19 outbreak we wanted to provide an open-source resource for brand owners and the wider marketing industry: a compendium of brand actions around the world.

We have taken creative license with the 6Ps of marketing to help group ‘marketer actions’ into topics that you can easily digest. The final sections consist of links to external information kindly provided by our partners which may also be of use.

This is designed as a global hub to provide inspiration. We would welcome information about your own experiences and actions (anonymously if you prefer). You can share your story here.

The 6Ps of Brand Response.

Latest Case Studies

Airbnb makes good on its word to support former employees

Singapore Tourism Board – Missing you already

Tiger – Tiger Tiger, burning bright raising money, doing right

Boots – Ethical ad-tech and the land of Soap & Glory

Carlsberg – Adopt a keg

Ferrero – quality time when #togetherathome

Reckitt Benckiser – Spreading facts