Ex-Officio/ Head, Media and Digital, FrieslandCampina WAMCO
- FrieslandCampina WAMCO (FCW), Head of Media, Digital, Brand Activation and Consumer Care (Connections), June 2017 – (Till date)
- Emerging Markets Telecommunication Services (EMTS), Manager, Media Planning & Management, July 2012- June 2017
- All Seasons Mediacom, Senior Manager, Strategy & Business Development, January -June 2012
- Capital Media Limited, Manager, Planning & Strategy, 2011- 2012
- DDB Lagos, Media Executive, 2005 – 2006
SOME OF THE THINGS I’VE DONE:
- Proven track record in leading support teams in the development of winning media strategies and plans that delivered superior output in overall volume and value of company wide sales target and Brand health Indices.
- Proficient in delivering effective and efficient strategies that delivered over 50% in budget savings while ensuring an optimized spend at 95%.
- Ensured Above the Line (ATL) support to brands and marketing team that led to a double digit growth in Brand Health and Awareness levels.
- Effective operations of media management system including the evaluation, selection, engagement and monitoring of agencies and partners.
- Responsible for the planning and managing the human and material resources of the unit to optimise performance, morale and enhance productivity.