Pernod tosses a coin to Bartenders’ Guild

Whiskey brand Jameson is stepping up to help support bartenders, a lot of whom are now out of a job due to bars closing for the coronavirus. On social, the Pernod Ricard brand announced its pledging $500,000 to support the charity of the United States Bartenders’ Guild. “We know there may be some hard roads ahead for members in this community,” reads a tweet with the hashtag #LoveThyBartender. “To our local bartenders: You’ve always had our backs, and we promise to have yours.” Jameson is also matching every dollar donated by others up to $100,000 to the Bartender Emergency Assistance Program until the end of March.

Brand owner(s): Pernod Ricard

Market: USA

Source: Twitter