Will COVID-19 change marketing forever?

WFA asked four industry experts whether COVID-19 has the power to change marketing forever - and if yes, in which ways. Clockwise from top left: Cindy Gallop; Bessie Lee, Withinlink; Claire Beale, Campaign; Gail Gallie,…

Carlsberg – Adopt a keg

Carlsberg launches initiative to support local bars To support local bars in its homeland, Carlsberg allows its customers to adopt a keg. Scanning a bottle or can of Carlsberg will fill their virtual keg, and…

Reckitt Benckiser – Spreading facts

Mucinex campaign washes customers' hands of fake news Reckitt Benckiser brand Mucinex has launched a campaign titled "Spread Facts, not Fear", featuring a number of images illustrating best practices for staying safe during the COVID-19…

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