WFA: Let’s talk about bias

Research shows that consumers feel advertising does not reflect the world around them. A study conducted by IPSOS in 2018 found that two-thirds don’t see themselves, their community of friends, family and acquaintances represented accurately in…

WFA launches State of the Advertising report

Major multinational advertisers are increasingly satisfied with the performance of their response activity, designed to drive consumers to take action or purchase but give much more mixed reviews on the effectiveness of their awareness messages.…

Understanding ad frequency in OOH

Marketers can make use of cognitive science research to tailor OOH media campaigns to maximise emotional connection with target audiences and boost sales in the long term. Writing for WARC, Jennie Roper, head of insight…

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