Brands to invest more on influencers

Multinational brands are planning to increase their spending on influencer marketing in the next 12 months, with 65% aiming to spend more, according to new research from the WFA. The goal of such investment is primarily to…

Global Vs Local Creative

The Big Debate: Global Creative = Local Disaster?

We've all experienced it: globally-produced creative that stinks in our local market. Whether culturally, emotionally or simply due to hideous production values. Can global marketing frameworks deliver the creativity needed to connect with local audiences?…

The media transformers?

When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves. The world of media auditors and consultants is given relatively little attention in the trade press and given the complexity…

Future of Programmatic Media

Webinar: Future of Programmatic Media

With GDPR coming soon and the expansion of programmatic to new channels, there is lots more change on the horizon. Meanwhile, programmatic is not without its issue areas, having seen problems with transparency and quality…

Are you ready for GDPR?

When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. When the regulation comes into force in 2018, anyone marketing…

4 Public Affairs Predictions for 2018

The World Federation of Advertisers (WFA) public affairs team share their predictions for what the next 12 months hold for brands. 1. GDPR: heralding the re-emergence of consumer trust online? If 2017 was the year…

6 Marketing Predictions for 2018

The WFA marketing team share their predictions for what the next 12 months hold for brands. 1. Re-roster With three quarters of WFA members saying they plan to review their agency rosters in 2018 and…

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