How does your agency rate your brief?

One of my roles at WFA is to manage a working group focused on marketing integration. Our discussions often come back to something along the lines of; “true integration will only ever come from strong…

Marketing Procurement Maturity Assessment 2017

Results from WFA’s Marketing Sourcing Maturity project to help procurement understand how well they work with marketing, manage agency relationships, and have aligned KPIs and goals. Marketing Procurement Maturity Assessment 2017 from Advertisers' Association of…

1 10 11 12 13
X