Posters of positivity

British brands keep up the nation's morale British brands ranging from McVitie’s and Graze to Evian and Bacardi have joined forces to promote ‘Posters for the People’. Created by digital artist Tyler Spangler, the posters…

Unilever – ‘Real beauty’ during COVID

Dove redefines beauty as courage to support health workers Dove has put a new face on Real Beauty advertising through a “Courage Is Beautiful” campaign, showing faces of healthcare workers marked by the protective gear…

Frito-Lay – All brands on deck

"I'ts not about brands. It's about people" Frito-Lay's new 60-second advertisement tells the industry that “It’s not about brands” but “about people”. The spot highlights the brand’s philanthropic efforts, from donating over $15 million to…

Predictions for a socially distant future

Strategic consultants crystal ball gaze to predict the long-term effects of COVID-19 on consumers and business A continued preference for remote events, supply chain disruptions and the continuing importance of e-commerce all are predicted in…

McKinsey & Company – Keeping it brief

Consulting firm keeps managers up to speed Management consulting firm McKinsey & Company are issuing regular briefs updating business leaders with current perspectives on the pandemic and advice on how to best manage it. Two…

Kantar – Don’t go silent

How to read the room at this time According to research by Kantar, only 8% of consumers want advertising to be put on hold during the COVID-19 crisis. At the same time, out of a…

WFA Webinar – Seven tips for sourcing

Adding value in a time of crisis The WFA’s Sourcing Board has put together a list of tips for adding value to marketing procurement at this time. They promote face-to-face discussions with strategic partners over…

Global Data Bank – Advice in a crisis

An offer for WFA members Global Data Bank is offering WFA members complimentary session s to help solve a data-driven advertising challenge. Topics they can assist with include reallocating budgets from cancelled campaigns to digital…

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