Policy Action Group

The Policy Action Group brings together representatives from ADVAN members working on public policy issues related to marketing communications.

Through the PAG, ADVAN engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.


Membership Benefits

The key objectives of the PAG are to:

  • Represent the interests of ADVAN members in the formulation of policies;
  • Explain and champion the value of responsible commercial communications;
  • Promote and strengthen effective advertising self-regulation;
  • Help ADVAN members understand and respond to the impact of policy developments on their marketing operations.