The Policy Action Group brings together representatives from ADVAN members working on public policy issues related to marketing communications.
Through the PAG, ADVAN engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.
The key objectives of the PAG are to:
- Represent the interests of ADVAN members in the formulation of policies;
- Explain and champion the value of responsible commercial communications;
- Promote and strengthen effective advertising self-regulation;
- Help ADVAN members understand and respond to the impact of policy developments on their marketing operations.