Advertisers Association of Nigeria
  • About ADVAN
    • Who We Are
    • ADVAN Members
  • Membership
    • Member Benefits
    • Individual/MSME Memebership
    • Become a Member
  • Knowledge Base
  • Events
    • Upcoming Events
    • Past Events
    • Gallery
  • News
    • ADVAN News
    • Sponsored Contents
    • Vacancies
  • Contact
No Result
View All Result
Advertisers Association of Nigeria (ADVAN)
  • About ADVAN
    • Who We Are
    • ADVAN Members
  • Membership
    • Member Benefits
    • Individual/MSME Memebership
    • Become a Member
  • Knowledge Base
  • Events
    • Upcoming Events
    • Past Events
    • Gallery
  • News
    • ADVAN News
    • Sponsored Contents
    • Vacancies
  • Contact
No Result
View All Result
Advertisers Association of Nigeria (ADVAN)
No Result
View All Result

4 Public Affairs Predictions for 2018

by ADVAN Sec
8 October 2019
in Knowledge Base
0
4 Public Affairs Predictions for 2018
Share on FacebookShare on TwitterShare on LinkedinShare to WhatsApp

The World Federation of Advertisers (WFA) public affairs team share their predictions for what the next 12 months hold for brands.

1. GDPR: heralding the re-emergence of consumer trust online?

If 2017 was the year of financial transparency, 2018 will be the year of data transparency. From May, any company (wherever it is located in the world) collecting personal data of EU citizens will need “freely-given, specific, informed and unambiguous” consent from the “data subject”. A brand-owner will require 100% assurances that any party acting on its behalf abides by the law – with brand owner’s liable to fines of up to 4% of global turn-over and considerable risks to brand reputation. Brands already sit on vast swathes of data for which they may be liable come May. Some serious spring cleaning should already be under way. Brands will also have to radically cut the number of parties operating across the value chain and hold them accountable for their data collection practices. As people take back control of their data online, we may witness the emergence of a more transparent and informed value exchange- and potentially, the basis for a more sustainable and trusted brand-customer relationship. SL

2. Chile outside

 

Chile has taken the tobacco approach to regulating sugary and fatty food marketing and labelling (see image). The Chilean model is now being touted as the gold standard by the World Health Organisation and countries as diverse as Australia, Israel, India, Philippines and South Africa are examining how they can follow suit. Policy discussions in Canada could be headed in the same direction and risk reinforcing the perception that this is the global blueprint for regulating food marketing to kids. If Canada takes this track, 2018 could usher in the end of food marketing to children as we now know it. WG

3. Fighting spirit

With no let-up in sight on the health lobby’s war on lifestyle-related diseases, the focus is unlikely to shift any time soon from alcohol brands and, in particular, their marketing practices. A new CEO announcement in September reiterated the leading companies’ commitment to responsible marketing in an increasingly digital world. Their longer term license to connect meaningfully with consumers will depend on two things: their ability to roll-out their policies consistently at a global level and whether or not they can convince digital media platforms of the shared interest they also have in developing meaningful and creative solutions so that those  who don’t want to see alcohol ads don’t have to. WG

4. Tracking kids online – game over?

The reputational risk for processing and sharing children’s data is well known to companies marketing to children online. The EU is preparing for the entry into force of the new General Data Protection Regulation (GDPR) in May – and you only need to look to the US Children’s Online Privacy Protection Rule (“COPPA”) for a glimpse of what might be ahead. In the US, a large number of toy and entertainment companies are facing class action law suits, allegedly for placing third-party tracking technologies in child-directed mobile apps and games for the purposes of online tracking. Unless companies processing EU children’s data seriously step up their game to ensure compliance by 25 May 2018, they risk  both financial penalties and major blows to brand reputation. RA

Source: WFA

Related Posts

Winner of the 61 st FirstBank Lagos Amateur Open Golf Championship gets listed in The World Amateur Golf Rankings (WAGR)
ADVAN News

Winner of the 61 st FirstBank Lagos Amateur Open Golf Championship gets listed in The World Amateur Golf Rankings (WAGR)

Emmanuel Ojeabulu, winner of the 61 st FirstBank Lagos Open Golf Championship has been listed in the WAGR. The...

5 December 2022
FINTECH 5.0: EVALUATING HOW FIRSTBANK STRENGTHENS COLLABORATION
ADVAN News

Firstmonie Agents Transact Over 1 Billion Transactions, Reinforces Firstbank’s Leading Role In Promoting Financial Inclusion In Nigeria

Firstmonie Agents Transact Over 1 Billion Transactions, Reinforces Firstbank’s Leading Role In Promoting Financial Inclusion In Nigeria The Bank’s...

10 August 2022
The Marketer of the Future
Knowledge Base

The Marketer of the Future

Introducing WFA’s largest global study to date. As we enter a new decade, WFA wants to help brand owners...

24 June 2020
Will COVID-19 change marketing forever?
Knowledge Base

Will COVID-19 change marketing forever?

WFA asked four industry experts whether COVID-19 has the power to change marketing forever - and if yes, in...

1 June 2020
Next Post
Are you ready for GDPR?

Are you ready for GDPR?

Please login to join discussion
Advertisers Association of Nigeria (ADVAN)

Advertisers’ Association of Nigeria (ADVAN) is the only association in Nigeria which represents the collective interests of ‘Advertisers’ (Corporate organizations that engage in high level marketing).

Subscribe Our Newsletter

© 2022 Advertisers Association of Nigeria (ADVAN) - Designed by Accret.

No Result
View All Result
  • About ADVAN
    • Who We Are
    • ADVAN Members
  • Membership
    • Member Benefits
    • Individual/MSME Memebership
    • Become a Member
  • Knowledge Base
  • Events
    • Upcoming Events
    • Past Events
    • Gallery
  • News
    • ADVAN News
    • Sponsored Contents
    • Vacancies
  • Contact

© 2022 Advertisers Association of Nigeria (ADVAN) - Designed by Accret.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
SAVE & ACCEPT