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FirstBank Rewards Customers In Its Ongoing Verve Card Campaign

by Administrator
27 September 2022
in ADVAN News, Sponsored Contents
0
FIRSTBANK REINFORCES ITS FINANCIAL INCLUSION DRIVE; DISBURSES OVER 17 BILLION NAIRA LOANS THROUGH FIRSTADVANCE
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FIRSTBANK PARTNERS VERVE INTERNATIONAL, MAKES CUSTOMERS
MILLIONAIRES IN THE FIRSTBANK VERVE CARD PROMO

In partnership with FirstBank – Nigeria’s premier and leading financial inclusion services
provider – Verve International, Africa’s leading payment technology and card business, has
launched its third National Consumer promo designed to reward users of FirstBank verve card
with exciting gifts and cash prizes to appreciate their patronage and use of the card to carry-out
their electronic banking transactions.

The ongoing 2-month promo will end on 30 October 2022 as 20 customers (10 customers per
month) with the highest transaction count during the promo will be made millionaires, winning
the sum of N1 million each. Also, N20,000 will be won by 25 customers monthly.

On the other hand, 2620 FirstBank verve cardholders that double their transactions every week,
stand a chance to enjoy 10% cashback capped at N2,000 per customer.

Speaking on the promo Chuma Ezirim, Group Executive, e-Business & Retail Products,
FirstBank said “we appreciate our partnership with Verve Card through the years; a partnership
of empowerment and opportunities which include growing the economy, supporting new
businesses and preventing unemployment. FirstBank verve card holders are encouraged to
keep using their cards as it is a card offering that promotes safe, convenient and rewarding
digital banking experience with 20 customers standing a chance to be millionaires at the end of
the promo.”

Verve card is a secure debit card that allows cardholders to conveniently meet their daily
financial needs such as payment for goods and services, airtime recharge, bill payments, funds
transfer, etc. Verve card is accepted across all ATMs, POS, Web and Mobile Platforms in
Nigeria.

The promo is also opened to new verve cardholders as non-verve cardholders are encouraged
to visit the nearest FirstBank branch today to pick up a Verve card and start getting rewarded!

Only recently, FirstBank – in partnership with Verve – rewarded over 2601 FirstBank verve
cardholders with various prizes; including N20,000 cash prize, N10,000 cash prize, N10,000
worth of airtime; power generating sets, refrigerator, cooking gas, smart TV and the grand prize
of a brand-new car to a lucky winner.

About FirstBank

First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading
financial inclusion services provider in Nigeria for over 127 years.
With over 750 business locations and over 180,000 Banking Agents spread across 99% of the
774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail
and corporate financial services to serve its over 30 million customers. The Bank has an
international presence through its subsidiaries, FBNBank (UK) Limited in London and Paris,
FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal,
as well as a Representative Office in Beijing.
The Bank has been handy at promoting digital payment in the country and has issued over
10million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless
transaction drive extends to having more than 10million people on its USSD Quick Banking
service through the nationally renowned *894# Banking code and over 4.5 million people on
FirstMobile platform.
Since its establishment in 1894, FirstBank has consistently built relationships with customers
focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk
management and leadership. Over the years, the Bank has led the financing of private
investment in infrastructure development in the Nigerian economy by playing key roles in the
Federal Government’s privatisation and commercialisation schemes. With its global reach,
FirstBank provides prospective investors wishing to explore the vast business opportunities that
are available in Nigeria, an internationally competitive world-class brand and a credible financial
partner.

FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 –
2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best
Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker
International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by
Global Finance for 15 years. Our brand purpose is always to put customers, partners and
stakeholders at the heart of our business, even as we standardise customer experience and
excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision
“To be the partner of the first choice in building your future”. Our brand promise is always to
deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on
our inherent values of passion, partnership and people, to position You First in every respect

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Akinrimisi Olabode Samuel

Deputy Marketing Director, CWay Foods and Beverages

Dr. Omotola Bamigbaiye-Elatuyi

Marketing Director, Pladis

Omolara Banjoko

Marketing Manager, Friesland

Tolu Olanipekun

Head of Marketing, Mouka foam

Roseline Akure Abaraonye

Head of Marketing, Hayat Nigeria LTD

Maurice Igugu

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Adeola Emmanuel Amosun

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Ediri Ose-Ediale

CEO/Executive Director, ADVAN

O’tega Ogra

Senior Special Assistant to the President On Digital Economy

Yusuf Murtala

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Osamede Uwubanmwen

Designation  – Commercial Director,  Biogenerics Nigeria Limited

Mr. Chris Wulff-Caesar is the Marketing Director for FrieslandCampina WAMCO Nigeria PLC. He joined the management team in April 2018 and holds a BA (Honors) Degree in Economics from the University of Ghana and an MBA from the Edinburgh Business School of the Heriot Watt University in Scotland, United Kingdom.

He is a proven marketer, commercial operator and business leader with over 20 years working experience in both local and international roles for ABInBev, SABMiller and Unilever. His career has seen him accrue a wealth of experience in managing the primary assets of these leading FMCG organizations
i.e. brands and people.

Prior to his appointment to FrieslandCampina WAMCO, Chris was Marketing Director West Africa (Ghana & Nigeria) at ABInBev and member of the board of Accra Brewery Ltd in Ghana. During his tenure, he led the establishment of a formidable brand portfolio which transformed the markets to wrestle share away from incumbent competitors. Whilst at SABMiller, he also held the positions of Category Expansion/Innovation Manager for Africa based in Johannesburg (2010 -2012) and Marketing Director
for Ghana (2007 – 2010).

Chris is an Associate member of the Advertising Practitioners Council of Nigeria (APCON). He is also involved with a few organizations which target the development and establishment of infrastructure for primary education in his home country and is a member of the Changing Lives Endowment Fund (CLEF) which is a non-profit organization set up to influence access to quality education for disadvantaged students.

Emmanuel Agu has over 18 years’ experience across Consulting, Banking and FMCGs (Diageo, Heineken and Jotna Group). A well rounded Business and Commercial Leader with strong track record in business strategy, brand communication/experiential strategy, portfolio commercialization, insight generation that has delivered strong ROI on cutting-edge innovations, and high performing team leadership. Skilled in regional/national communication and local insight generation that delivers strong brand growth. Vast experience in cause marketing. Very knowledgeable about the Nigerian/African consumer space, their habits and attitudes towards brands.

Agu has successfully steered and managed over 20 brands in the Nigerian marketing landscape in the last two decades.

Strong Marketing Communication professional with an MBA in Marketing Management and  MSc in Media and Marketing Communication from Lagos State University and Pan Atlantic University Lekki respectively. A certified Management Consultant (CMC) and a member of the body  of fellows of the National Institute of Marketing of Nigeria (FNIMN), Institute of Professional Managers & Administrators (FIPMA) and Institute of Management Consultants (FIMC).

John is CEO of the Association of Australian National Advertisers (AANA), the peak industry body representing Australia’s advertisers and has been in the role since September 2017. Prior to the AANA John had a 25 year marketing career in FMCG, working in several  categories including food, confectionery, household cleaners and personal care,  with a number of global companies including Unilever, Kellogg, Nestle and Reckitt Benckiser.  His most recent role was CMO at Unilever ANZ.

Originally from Yorkshire, England, John has lived and worked in several countries, including the US, Canada and the Middle East. He lives in Sydney along with his wife, Jacquie and two daughters, Leah & Anna.

Aggrey leads the commercial and client consulting functions as Chief Growth Officer for WECA. In his previous role as head of the Kantar insight business in Nigeria, he drove the integration of the various Kantar companies into one functional business unit.  Prior to that role he was CEO for TNS East Africa. This was after he spent over three years leading TNS Connect, the then digital and technology practice of TNS Global, across Africa, Mediterranean and Middle East.

He has led consulting projects across a diverse range of business sectors, and areas of expertise in Nigeria and across West, East, Central and Southern Africa.

Aggrey began his marketing career with Delta Beverages, the leading brewery in Zimbabwe, before crossing over to Probe Market Research, where he rapidly rose through the ranks to join the leadership team of the business. He then moved to West Africa as head of the quantitative division for RMS Nigeria where he led the reorganisation of the research practice, prior to his promotion to head research and client servicing in Nigeria.

Aggrey has led the TNS RMS Ghana and Nigeria business operating companies, and was the COO of the RMS Group, spanning three continents, prior to the merger with TNS Global, when he was appointed CEO West Africa.

He holds a Bachelor of Commerce Marketing, Honors degree from the National University of Science and Technology, Zimbabwe and an MBA from ZOU, Zimbabwe. A winner of several awards, Aggrey is a Fellow of the Nigerian Market Research Association (NIMRA).

Bridget is currently the Head, Marketing and Communications for Stanbic IBTC Holdings PLC. She is a multifaceted marketing professional with more than 23 years of global experience in brand strategy, sponsorships, digital marketing, data analytics and all elements of communications. She has a proven track record in running internal and external corporate communications, as well as products Integrated Marketing Campaigns (IMC) across various countries and sectors including aviation, financial services and non-governmental organizations.

Before joining Stanbic IBTC Holdings PLC, Bridget was Head, Sponsorship and Events for over 7 years (2010- 2017) at First Bank of Nigeria Ltd (now FBN Holdings Plc). She had the responsibility for institutionalising sponsorships and scope of engagement frameworks for the First Bank Group.

Bridget holds a Bachelor of Science degree in Botany from Lagos State University and a Post    Graduate degree from the University of Leicester, UK. She is a fellow of the NigeriaN Institute of Marketing (NIMN), a member of the Advertising Practitioners Council of Nigeria (APCON), the Chartered Institute of Marketing (CIM), UK, an associate member of the Nigerian Institute of Public Relations (NIPR), an associate member of the African Public Relations Association (APRA), currently the 2nd vice president for ADVAN (Advertisers Association of Nigeria) and a member of WIMBIZ (Women in Business and Management). She has also participated in various global business and economic summits. Her achievements during her career includes winning the Standard Bank 2018 Marketing Mark of Excellence award and receiving the highest ratings for creativity, innovation and dedication for functional responsibilities at British Airways Plc and the best of British Airways community volunteering award. She effectively managed the British Airways Plc brand, corporate image and reputation in Nigeria, Tanzania, Kenya, Nigeria, Ghana, Zambia, Mauritius, and Uganda between 1998 and 2008.

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