Marketing Tip Utilise the Right Distribution Channels Source: B&B Press As we mentioned earlier, plugging your content on the wrong...

Will AI boost DEI efforts in advertising or destroy them? Source: World Federation Of Advertisers By: Arwa Mahdawi, Guardian columnist and...

The ADVAN Africa Awards for Marketing Excellence is here again Entries for the Awards Open September 17th and close October...

Marketing Tip: Personalize your marketing messages Source: WORDSTREAM Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should personalize...

CMOs need to change internal culture to deliver data ethics CMOs say data ethics is a top priority but tend...

ADVAN/ACADEMIA COLLABORATIVE FORUM The Advertisers Association of Nigeria (ADVAN), will be partnering with the University of Lagos Department of Business...

ADVAN Excos Meet with New Senior Special Assistant to the President Pictured from left to right: (Obum Okoli, Tolu Olanipekun,...

Determine Evaluation Metrics Source: EMERITUS Having a marketing plan isn’t enough because you need to monitor it constantly. A strategic...

WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication...

Congratulations to our Executive Council Member Otega Ogra on becoming the new Senior Special Assistant to the President on Digital...