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Indomie wins Brand of the Year award at the ADVAN Awards for Marketing Excellence 2016

by admin
19 February 2017
in ADVAN News
0
Indomie wins Brand of the Year award at the ADVAN Awards for Marketing Excellence 2016
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Hundreds of marketers gathered at the Shell Hall, Muson Center Onikan Lagos on Saturday 29th October 2016 for the biggest awards in the marketing communication value chain “ADVAN Awards for Marketing Excellence 2016”.

The big win for the night was Indomie, who scooped ‘New Brand/Brand Revitalisation award, the coveted Brand of the year award, and Mr. Amber Yadav, Indomie brand manager who took ‘Brand manager of the year award’.

It was also a fantastic night for Coca-Cola, which took away 5 awards. In addition to the Digital/Social Media Marketing award, Coca-Cola also took home ‘Innovation’ and ‘Experiential Marketing.

Other notable wins included Grand Oak’s Lord’s Dry Gin as the second place for ‘Campaign of the year’ alongside Airtel and Stanbic IBTC for ‘Corporate Social Responsibility category’.

See the full list of winners, runners-up below in no particular order:

 

Category: Brand Manager of the Year

Won by Indomie Brand Manager “Mr. Amber Yadav”

 

Category: Brand of the Year

Winner: Indomie

2nd place: Coca-cola

3rd place: Heineken

4th place: Etisalat: Easy Flex

5th place:  First Bank

6th place: NB Plc: Goldberg

 

Category: Campaign of Year

Winner: Heineken’s’ Shape your City campaign

2nd place: Airtel Smart Connect 2.0/Lord’s Dry Gin “The Look from distraction”

3rd place: P&G Always “#MyFutureStartsToday”

4th place: SevenUp: Pepsi Longthroat Campaign

5th place: Coca-Cola: Share A Coke 2 Campaign Nigeria

6th place: Friesland: Peak Sweet Mother

6th place: MTN Nigeria: MTN Pulse

7th place: Axa mansard: AXA Mansard Health Insurance Campaign

8th place: UAC foods: Share the Gala

 

Category: Digital/Social media Marketing

Winner: Coco-Cola Share A Coke 2

2nd place: Indomie Bellefull

3rd place: Pepsi Longthroat

4th place: Nestle: Milo Basketball Championship

5th place: Unilever: Make Your Move

5th place: NB Plc: Legend Real Man No Fear

6th place:  Stanbic: 12 Days of Christmas

7th place:  First Bank

 

Category: Public Sector

Winner: Delta State

 

Category: New Brand/Brand Revitalisation 

Winner: Indomie Bellefull

2nd place: Coca-Cola 5 Alive Pulpy

3rd place: Etisalat Clique World

4th place: Nestle: Milo Relunch with ACTIV – GO

5th place: PZ: Nunu Restage

6th place: Etisalat: Easy Flex

 

Category: Consumer Promotion 

Winner: Guinness Every Minute Made of Black

2nd place: Nestle Milo building Champs

3rd place: 33 Export Friendship day

4th place: P&G: Oral B @ 5 National Promotion

 

Category: Innovation 

Winner: Coca-Cola 5 Alive Pulpy

2nd place: Guinness African Special

 

Category: Corporate Social Responsibility (CSR) 

Winner: Stanbic IBTC Together for a Living initiative

2nd place: Etisalat ETEP

3rd place: Life beer “Life Progress Booster”

4th place: Unilever: Heart

5th place: Dufil: Indomie Independence Day Award

 

Category: Experiential Marketing Category  

Winner: Coca-Cola “Copa Cola Campaign”

2nd place: Unilever

3rd place: Nestle Milo Basket Ball Champs

4th place: Unilever: Royco mai Dandano

5th place: Unilever: Heart

6th place: Coca- Cola : Perfect Serve

7th place: NB Plc “Life Progress Booster”

 

Category: Future Leader 

Winner: Abidemi Adesokan

2nd place: Tajudeen Talha Oladimeji

3rd place:  Adeyemo Esther Temitope

4th place: Chigbo Chima

5th place: Ibileke Raymond  Damilola

6th place: Musa Gloria Ohohoye

 

Brand Journalist 

Winner: Dickson Akinwunmi

2nd place: Goddie Ofose

3rd place:  Princewill Ekwujuru

4th place: Gbenga Salau

5th place: Godwin Anyebe

 

In a very brief speech, guest speaker of the event and CEO Airtel Nigeria Mr. Segun Ogunsanya stressed on the need for brands to aggressively incorporate digital as a core part of their marketing communications strategy, adding that the digital media has the power to make or mar brands. “A video on YouTube can make or damage a brand,” he said.

“Phone is the first and last thing most people touch; therefore it is an excellent tool for talking to customers. It is the strongest channel to reach youth, because digital is the only language they understand,” the Airtel CEO said.

Also during his speech, ADVAN President David Okeme urged government to work hand in hand with the private sector, because according to him that is the fastest way to get the country out of recession.

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Akinrimisi Olabode Samuel

Deputy Marketing Director, CWay Foods and Beverages

Dr. Omotola Bamigbaiye-Elatuyi

Marketing Director, Pladis

Omolara Banjoko

Marketing Manager, Friesland

Tolu Olanipekun

Head of Marketing, Mouka foam

Roseline Akure Abaraonye

Head of Marketing, Hayat Nigeria LTD

Maurice Igugu

CMO, Sterling Bank

Adeola Emmanuel Amosun

Group Media Manager, Tolaram

Ediri Ose-Ediale

CEO/Executive Director, ADVAN

O’tega Ogra

Senior Special Assistant to the President On Digital Economy

Yusuf Murtala

Marketing Director, Coca-cola

Osamede Uwubanmwen

Designation  – Commercial Director,  Biogenerics Nigeria Limited

Mr. Chris Wulff-Caesar is the Marketing Director for FrieslandCampina WAMCO Nigeria PLC. He joined the management team in April 2018 and holds a BA (Honors) Degree in Economics from the University of Ghana and an MBA from the Edinburgh Business School of the Heriot Watt University in Scotland, United Kingdom.

He is a proven marketer, commercial operator and business leader with over 20 years working experience in both local and international roles for ABInBev, SABMiller and Unilever. His career has seen him accrue a wealth of experience in managing the primary assets of these leading FMCG organizations
i.e. brands and people.

Prior to his appointment to FrieslandCampina WAMCO, Chris was Marketing Director West Africa (Ghana & Nigeria) at ABInBev and member of the board of Accra Brewery Ltd in Ghana. During his tenure, he led the establishment of a formidable brand portfolio which transformed the markets to wrestle share away from incumbent competitors. Whilst at SABMiller, he also held the positions of Category Expansion/Innovation Manager for Africa based in Johannesburg (2010 -2012) and Marketing Director
for Ghana (2007 – 2010).

Chris is an Associate member of the Advertising Practitioners Council of Nigeria (APCON). He is also involved with a few organizations which target the development and establishment of infrastructure for primary education in his home country and is a member of the Changing Lives Endowment Fund (CLEF) which is a non-profit organization set up to influence access to quality education for disadvantaged students.

Emmanuel Agu has over 18 years’ experience across Consulting, Banking and FMCGs (Diageo, Heineken and Jotna Group). A well rounded Business and Commercial Leader with strong track record in business strategy, brand communication/experiential strategy, portfolio commercialization, insight generation that has delivered strong ROI on cutting-edge innovations, and high performing team leadership. Skilled in regional/national communication and local insight generation that delivers strong brand growth. Vast experience in cause marketing. Very knowledgeable about the Nigerian/African consumer space, their habits and attitudes towards brands.

Agu has successfully steered and managed over 20 brands in the Nigerian marketing landscape in the last two decades.

Strong Marketing Communication professional with an MBA in Marketing Management and  MSc in Media and Marketing Communication from Lagos State University and Pan Atlantic University Lekki respectively. A certified Management Consultant (CMC) and a member of the body  of fellows of the National Institute of Marketing of Nigeria (FNIMN), Institute of Professional Managers & Administrators (FIPMA) and Institute of Management Consultants (FIMC).

John is CEO of the Association of Australian National Advertisers (AANA), the peak industry body representing Australia’s advertisers and has been in the role since September 2017. Prior to the AANA John had a 25 year marketing career in FMCG, working in several  categories including food, confectionery, household cleaners and personal care,  with a number of global companies including Unilever, Kellogg, Nestle and Reckitt Benckiser.  His most recent role was CMO at Unilever ANZ.

Originally from Yorkshire, England, John has lived and worked in several countries, including the US, Canada and the Middle East. He lives in Sydney along with his wife, Jacquie and two daughters, Leah & Anna.

Aggrey leads the commercial and client consulting functions as Chief Growth Officer for WECA. In his previous role as head of the Kantar insight business in Nigeria, he drove the integration of the various Kantar companies into one functional business unit.  Prior to that role he was CEO for TNS East Africa. This was after he spent over three years leading TNS Connect, the then digital and technology practice of TNS Global, across Africa, Mediterranean and Middle East.

He has led consulting projects across a diverse range of business sectors, and areas of expertise in Nigeria and across West, East, Central and Southern Africa.

Aggrey began his marketing career with Delta Beverages, the leading brewery in Zimbabwe, before crossing over to Probe Market Research, where he rapidly rose through the ranks to join the leadership team of the business. He then moved to West Africa as head of the quantitative division for RMS Nigeria where he led the reorganisation of the research practice, prior to his promotion to head research and client servicing in Nigeria.

Aggrey has led the TNS RMS Ghana and Nigeria business operating companies, and was the COO of the RMS Group, spanning three continents, prior to the merger with TNS Global, when he was appointed CEO West Africa.

He holds a Bachelor of Commerce Marketing, Honors degree from the National University of Science and Technology, Zimbabwe and an MBA from ZOU, Zimbabwe. A winner of several awards, Aggrey is a Fellow of the Nigerian Market Research Association (NIMRA).

Bridget is currently the Head, Marketing and Communications for Stanbic IBTC Holdings PLC. She is a multifaceted marketing professional with more than 23 years of global experience in brand strategy, sponsorships, digital marketing, data analytics and all elements of communications. She has a proven track record in running internal and external corporate communications, as well as products Integrated Marketing Campaigns (IMC) across various countries and sectors including aviation, financial services and non-governmental organizations.

Before joining Stanbic IBTC Holdings PLC, Bridget was Head, Sponsorship and Events for over 7 years (2010- 2017) at First Bank of Nigeria Ltd (now FBN Holdings Plc). She had the responsibility for institutionalising sponsorships and scope of engagement frameworks for the First Bank Group.

Bridget holds a Bachelor of Science degree in Botany from Lagos State University and a Post    Graduate degree from the University of Leicester, UK. She is a fellow of the NigeriaN Institute of Marketing (NIMN), a member of the Advertising Practitioners Council of Nigeria (APCON), the Chartered Institute of Marketing (CIM), UK, an associate member of the Nigerian Institute of Public Relations (NIPR), an associate member of the African Public Relations Association (APRA), currently the 2nd vice president for ADVAN (Advertisers Association of Nigeria) and a member of WIMBIZ (Women in Business and Management). She has also participated in various global business and economic summits. Her achievements during her career includes winning the Standard Bank 2018 Marketing Mark of Excellence award and receiving the highest ratings for creativity, innovation and dedication for functional responsibilities at British Airways Plc and the best of British Airways community volunteering award. She effectively managed the British Airways Plc brand, corporate image and reputation in Nigeria, Tanzania, Kenya, Nigeria, Ghana, Zambia, Mauritius, and Uganda between 1998 and 2008.

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