Hundreds of marketers gathered at the Shell Hall, Muson Center Onikan Lagos on Saturday 29th October 2016 for the biggest awards in the marketing communication value chain “ADVAN Awards for Marketing Excellence 2016”.

The big win for the night was Indomie, who scooped ‘New Brand/Brand Revitalisation award, the coveted Brand of the year award, and Mr. Amber Yadav, Indomie brand manager who took ‘Brand manager of the year award’.

It was also a fantastic night for Coca-Cola, which took away 5 awards. In addition to the Digital/Social Media Marketing award, Coca-Cola also took home ‘Innovation’ and ‘Experiential Marketing.

Other notable wins included Grand Oak’s Lord’s Dry Gin as the second place for ‘Campaign of the year’ alongside Airtel and Stanbic IBTC for ‘Corporate Social Responsibility category’.

See the full list of winners, runners-up below in no particular order:


Category: Brand Manager of the Year

Won by Indomie Brand Manager “Mr. Amber Yadav”


Category: Brand of the Year

Winner: Indomie

2nd place: Coca-cola

3rd place: Heineken

4th place: Etisalat: Easy Flex

5th place:  First Bank

6th place: NB Plc: Goldberg


Category: Campaign of Year

Winner: Heineken’s’ Shape your City campaign

2nd place: Airtel Smart Connect 2.0/Lord’s Dry Gin “The Look from distraction”

3rd place: P&G Always “#MyFutureStartsToday”

4th place: SevenUp: Pepsi Longthroat Campaign

5th place: Coca-Cola: Share A Coke 2 Campaign Nigeria

6th place: Friesland: Peak Sweet Mother

6th place: MTN Nigeria: MTN Pulse

7th place: Axa mansard: AXA Mansard Health Insurance Campaign

8th place: UAC foods: Share the Gala


Category: Digital/Social media Marketing

Winner: Coco-Cola Share A Coke 2

2nd place: Indomie Bellefull

3rd place: Pepsi Longthroat

4th place: Nestle: Milo Basketball Championship

5th place: Unilever: Make Your Move

5th place: NB Plc: Legend Real Man No Fear

6th place:  Stanbic: 12 Days of Christmas

7th place:  First Bank


Category: Public Sector

Winner: Delta State


Category: New Brand/Brand Revitalisation 

Winner: Indomie Bellefull

2nd place: Coca-Cola 5 Alive Pulpy

3rd place: Etisalat Clique World

4th place: Nestle: Milo Relunch with ACTIV – GO

5th place: PZ: Nunu Restage

6th place: Etisalat: Easy Flex


Category: Consumer Promotion 

Winner: Guinness Every Minute Made of Black

2nd place: Nestle Milo building Champs

3rd place: 33 Export Friendship day

4th place: P&G: Oral B @ 5 National Promotion


Category: Innovation 

Winner: Coca-Cola 5 Alive Pulpy

2nd place: Guinness African Special


Category: Corporate Social Responsibility (CSR) 

Winner: Stanbic IBTC Together for a Living initiative

2nd place: Etisalat ETEP

3rd place: Life beer “Life Progress Booster”

4th place: Unilever: Heart

5th place: Dufil: Indomie Independence Day Award


Category: Experiential Marketing Category  

Winner: Coca-Cola “Copa Cola Campaign”

2nd place: Unilever

3rd place: Nestle Milo Basket Ball Champs

4th place: Unilever: Royco mai Dandano

5th place: Unilever: Heart

6th place: Coca- Cola : Perfect Serve

7th place: NB Plc “Life Progress Booster”


Category: Future Leader 

Winner: Abidemi Adesokan

2nd place: Tajudeen Talha Oladimeji

3rd place:  Adeyemo Esther Temitope

4th place: Chigbo Chima

5th place: Ibileke Raymond  Damilola

6th place: Musa Gloria Ohohoye


Brand Journalist 

Winner: Dickson Akinwunmi

2nd place: Goddie Ofose

3rd place:  Princewill Ekwujuru

4th place: Gbenga Salau

5th place: Godwin Anyebe


In a very brief speech, guest speaker of the event and CEO Airtel Nigeria Mr. Segun Ogunsanya stressed on the need for brands to aggressively incorporate digital as a core part of their marketing communications strategy, adding that the digital media has the power to make or mar brands. “A video on YouTube can make or damage a brand,” he said.

“Phone is the first and last thing most people touch; therefore it is an excellent tool for talking to customers. It is the strongest channel to reach youth, because digital is the only language they understand,” the Airtel CEO said.

Also during his speech, ADVAN President David Okeme urged government to work hand in hand with the private sector, because according to him that is the fastest way to get the country out of recession.