Hundreds of marketers gathered at the Shell Hall, Muson Center Onikan Lagos on Saturday 29th October 2016 for the biggest awards in the marketing communication value chain “ADVAN Awards for Marketing Excellence 2016”.
The big win for the night was Indomie, who scooped ‘New Brand/Brand Revitalisation award, the coveted Brand of the year award, and Mr. Amber Yadav, Indomie brand manager who took ‘Brand manager of the year award’.
It was also a fantastic night for Coca-Cola, which took away 5 awards. In addition to the Digital/Social Media Marketing award, Coca-Cola also took home ‘Innovation’ and ‘Experiential Marketing.
Other notable wins included Grand Oak’s Lord’s Dry Gin as the second place for ‘Campaign of the year’ alongside Airtel and Stanbic IBTC for ‘Corporate Social Responsibility category’.
See the full list of winners, runners-up below in no particular order:
Category: Brand Manager of the Year
Won by Indomie Brand Manager “Mr. Amber Yadav”
Category: Brand of the Year
Winner: Indomie
2nd place: Coca-cola
3rd place: Heineken
4th place: Etisalat: Easy Flex
5th place: First Bank
6th place: NB Plc: Goldberg
Category: Campaign of Year
Winner: Heineken’s’ Shape your City campaign
2nd place: Airtel Smart Connect 2.0/Lord’s Dry Gin “The Look from distraction”
3rd place: P&G Always “#MyFutureStartsToday”
4th place: SevenUp: Pepsi Longthroat Campaign
5th place: Coca-Cola: Share A Coke 2 Campaign Nigeria
6th place: Friesland: Peak Sweet Mother
6th place: MTN Nigeria: MTN Pulse
7th place: Axa mansard: AXA Mansard Health Insurance Campaign
8th place: UAC foods: Share the Gala
Category: Digital/Social media Marketing
Winner: Coco-Cola Share A Coke 2
2nd place: Indomie Bellefull
3rd place: Pepsi Longthroat
4th place: Nestle: Milo Basketball Championship
5th place: Unilever: Make Your Move
5th place: NB Plc: Legend Real Man No Fear
6th place: Stanbic: 12 Days of Christmas
7th place: First Bank
Category: Public Sector
Winner: Delta State
Category: New Brand/Brand Revitalisation
Winner: Indomie Bellefull
2nd place: Coca-Cola 5 Alive Pulpy
3rd place: Etisalat Clique World
4th place: Nestle: Milo Relunch with ACTIV – GO
5th place: PZ: Nunu Restage
6th place: Etisalat: Easy Flex
Category: Consumer Promotion
Winner: Guinness Every Minute Made of Black
2nd place: Nestle Milo building Champs
3rd place: 33 Export Friendship day
4th place: P&G: Oral B @ 5 National Promotion
Category: Innovation
Winner: Coca-Cola 5 Alive Pulpy
2nd place: Guinness African Special
Category: Corporate Social Responsibility (CSR)
Winner: Stanbic IBTC Together for a Living initiative
2nd place: Etisalat ETEP
3rd place: Life beer “Life Progress Booster”
4th place: Unilever: Heart
5th place: Dufil: Indomie Independence Day Award
Category: Experiential Marketing Category
Winner: Coca-Cola “Copa Cola Campaign”
2nd place: Unilever
3rd place: Nestle Milo Basket Ball Champs
4th place: Unilever: Royco mai Dandano
5th place: Unilever: Heart
6th place: Coca- Cola : Perfect Serve
7th place: NB Plc “Life Progress Booster”
Category: Future Leader
Winner: Abidemi Adesokan
2nd place: Tajudeen Talha Oladimeji
3rd place: Adeyemo Esther Temitope
4th place: Chigbo Chima
5th place: Ibileke Raymond Damilola
6th place: Musa Gloria Ohohoye
Brand Journalist
Winner: Dickson Akinwunmi
2nd place: Goddie Ofose
3rd place: Princewill Ekwujuru
4th place: Gbenga Salau
5th place: Godwin Anyebe
In a very brief speech, guest speaker of the event and CEO Airtel Nigeria Mr. Segun Ogunsanya stressed on the need for brands to aggressively incorporate digital as a core part of their marketing communications strategy, adding that the digital media has the power to make or mar brands. “A video on YouTube can make or damage a brand,” he said.
“Phone is the first and last thing most people touch; therefore it is an excellent tool for talking to customers. It is the strongest channel to reach youth, because digital is the only language they understand,” the Airtel CEO said.
Also during his speech, ADVAN President David Okeme urged government to work hand in hand with the private sector, because according to him that is the fastest way to get the country out of recession.
