ADVAN recently held it Chief Marketing and Communications officers Forum at the Eko Hotel Signature, themed “The CMCO as the CEO” with the Mr. Victor Adenrele, the Chief Executive Officer of Omari Consulting Services Limited and Former Director General Institute of Directors Nigeria as the Guest Speaker.
The President of ADVAN, Folake Ani-Mumuney in her opening remark talked about the importance of GDPR and why Nigeria advertisers should pay close attention to it.
Speaking at the CMCO Forum, she stated that:
“In a recent survey of WFA members, 94% of companies said that the General Data Protection Regulation (GDPR) was important for their organization. However, 70% said that marketers in their organization were not fully aware of the implications of GDPR for future marketing campaigns.”
Folake further mentioned that
The WFA has launched a Marketers Guide to GDPR which sets out the key points which every brand owner should know about GDPR. It’s designed to help marketers understand what GDPR means for their day-to-day work.
We as the body of advertisers in Nigeria must start the conversation here, so that we decide and provide the framework for consumer data protection in our Market, which will help boost confidence of our offerings not just with consumers but the Industry as a whole”