ADVAN is set to host its CMO Forum which brings together Heads of Marketing of member organizations to an exclusive networking event.
The Forum provides a unique network of the nation ’s marketing leaders with a platform to better navigate the fast-changing marketing landscape. The meeting is open to only senior, client-side marketers i.e. CMOs or the equivalent.
The Focus
Leadership:
Insight into the challenges facing our industry: leading to the development of actionable solutions for the industry and, specifically, for ADVAN member companies.
Transformation:
Focusing on the changes local and multinational marketing leaders need to make in order to effectively deliver profitable brand growth in a digital age.
People:
Finding and developing, the right capabilities, structure and tools to remain relevant to an evolving audience.
The Forum also sets out to tackle the biggest challenges facing our ecosystem.
Issues of trust bedevil both brands’ relationships with their audiences, their industry partners and even within their own organizations.
Also, Marketing transformation is significantly impacting global, regional and local marketing structures and capabilities. Data-driven marketing presents as many risks as it does opportunities. The forum will provide an exclusive occasion for senior marketing professionals to meet and influence positive development in the nation’s marketing communications environment.
This edition will hold on the 7th of June 2018