The florists at BOLT Amsterdam in The Netherlands began offering a bundle of 200 tulips, and allowing customers to choose what to pay, to support the tulip industry amidst COVID-19. Customers can decide whether to buy the direct-from-the-farmer tulip bundle below, above, or at cost price. The initiative aims to prevent tulips from ending up in landfills and support tulip growers.
Brand: BOLT Amsterdam
Market: The Netherlands
Source: Trendwatching.com
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