Determine Evaluation Metrics
Source: EMERITUS
Having a marketing plan isn’t enough because you need to monitor it constantly. A strategic marketing plan will focus on key performance metrics and the ways to measure them. You can set KPIs for your marketing strategies according to the goals you wish to achieve.
If you have distinct marketing objectives, you won’t find it challenging to convert them into measurable metrics. For instance, you might wish to increase your social media follower base by 20% in the next two months.
If you want to achieve this goal, you will have to improve the quality of your content and promote them well. You will have to constantly track your social media followers for the next two months to see if you have achieved the goal.
Remember that every KPI also needs to be accompanied by a measurement method. You can track bounce rates, website traffic, email subscribers, and more.
