Advertisers Association of Nigeria
  • About ADVAN
    • Who We Are
    • ADVAN Members
  • Membership
    • Member Benefits
    • Individual/MSME Memebership
    • Become a Member
  • Knowledge Base
  • Events
    • Upcoming Events
    • Past Events
    • Gallery
  • News
    • ADVAN News
    • Sponsored Contents
    • Vacancies
  • Contact
No Result
View All Result
Advertisers Association of Nigeria (ADVAN)
  • About ADVAN
    • Who We Are
    • ADVAN Members
  • Membership
    • Member Benefits
    • Individual/MSME Memebership
    • Become a Member
  • Knowledge Base
  • Events
    • Upcoming Events
    • Past Events
    • Gallery
  • News
    • ADVAN News
    • Sponsored Contents
    • Vacancies
  • Contact
No Result
View All Result
Advertisers Association of Nigeria (ADVAN)
No Result
View All Result

FirstBank Stays Ahead Of Covid-19, Keeps Faith With Customers

by ADVAN Sec
24 April 2020
in Sponsored Contents
0
KPMG SME Report: First Bank Named Biggest Mover In 2019
Share on FacebookShare on TwitterShare on LinkedinShare to WhatsApp

Amid shuttering of social activities especially commercial services, through various lockdown measures to contain the coronavirus pandemic, FirstBank has proven that as long as its customers require services, the Bank will be waiting right in front of them.

As key enablers of the economy, banks are providers of essential services to customers and communities.

Sequel to the pandemic outbreak, the Minister of Finance, Budget and Planning and the Governor of the Central Bank of Nigeria obtained Presidential approval to permit critical financial services to function during this period.

CBN further urged the general public to limit their use of cash and avail themselves of alternative payment channels such as mobile banking, internet banking, mobile money, Point of Sale (POS), and USSD banking; assuring that financial institutions will remain operational during this period and therefore people should guard against panic withdrawals from their banks.

The assumption that banks will be able to deliver services during this period, was no doubt predicated on the fact that institutions like FirstBank already had a fully functional digital infrastructure, to serve its customers through electronic channels.

In a statement to customers, FirsBank’s CEO Dr. Adesola Adeduntan, categorically made this promise to them: “COVID-19 will not slow us down”.

“These are unprecedented times,” acknowledges Adeduntan “We therefore promise that now more than ever we will remain steadfast, showing up for all Nigerians; we would always be there for you.

“As I reflect on the last two weeks, I am comforted by the resilience of our people. I look back at our commitment and contribution to keeping commerce going and enabling businesses.”

These reassuring words of Dr. Adeduntan, do not go without tangible proofs of the bank’s unrelenting efforts to stay ahead of the situation many customers feared would cripple banking transactions and further exacerbate the pains brought on by the pandemic.

Indeed, since the enforcement of the lockdown measure, regular and unique ancillary services continue to be seamlessly delivered by FirstBank.

The impressive achievements of FirstBank in service delivery, during this unexpected disruption to lives and businesses on a global scale, has been nothing short of the extraordinary.

Or how would you explain over 53,000 agents bringing banking services right to your doorsteps, processing over 5 million transactions with different and large monetary values in the week preceding 10 April.

How about an approximate 2.5 million withdrawals amounting to N35billion across FirstBank’s ATMS in a single week?

On record, FirstBank’s larger corporate customers have done over 1,700 transactions successfully on the bank’s e-bills platform worth N6.8billion during this challenging period.

Nigerians with FirstBank cards have used them 21 million times for payments or withdrawals, worth N268 million.

Customers have made transfers over 10 million times with a total value of about N615billion naira across FirstBank’s digital channels all in one week.

How does a bank get all these done under the prevalent lockdown and disruption of regular routine?

“Expertise and resilience are in our DNA,” explains the Bank’s CEO, “we are working tirelessly to ensure that your banking transactions continue seamlessly and will remain so; COVID-19 will neither slow us down nor defeat us.

We are holding up our side, and now more than ever we will uphold our promise to you to be here for you and put You First.”

Indeed, the capability of banks to render uninterrupted digital services and investment advisory across many channels, especially during a crisis, projects economic stability.

More than ever before, the importance of the services banks provide to individuals and communities extends beyond commercial interests, especially now that cash withdrawals far outstrip deposits.

As an unprecedented challenge to financial institutions like banks, the current coronavirus pandemic serves as a litmus test for them to prove their role as systemic stabilizers, delivering services at least in part for social good.

As the crisis lingers with no end in sight, FirstBank staff remarkably are in place to attend to customers’ needs, in spite of the social distancing measure.

The bank continues to maintain all pre-existing channels of communication including receiving emails through its firstcontact@firstbanknigeria. com address and urging customers to contact their Relationship Managers or Private Bankers for banking services guidance and advisory.

Despite the extra efforts banks may put into rendering uninterrupted services in times like this, they are doing nothing more, than to meet the expectations of customers and maintain economic stability.

From a tactical level, financial institutions like banks can do a lot to reduce consumer and business stress, because as deposit gatherers, credit grantors, and payment facilitators, banks play a vital role in the functioning of the economy.

However, delivering solutions tailored to each individual customer at this critical time, also engenders trust and brand loyalty.

“We recognize our role in keeping the engine going, keeping society going and recognize further, it is our responsibility to remain at the forefront of this; true to our name and in keeping with the incontrovertible fact that we are fully woven into the fabric of society. Our unparalleled network and total coverage of this nation serve us all well at this time ensuring service across the country via our safe, user friendly and convenient alternative channels are available for you 24/7,” says Adeduntan.

While Nigeria is Africa’s largest economy, large portions of the economy are in the informal sector and depend constantly on cash movement.

As the financial consequences mainly for MSMES become more serious due to paucity of inflows, (some major players in the economy – oil, aviation and tourism too are not spared) people will expect their banks to look out for them and protect them from imminent financial catastrophe.

Indeed, bank clients would like to see the pandemic brought under containment as soon as possible, in order to resume work and commercial activities. For them, a stable and reliable financial partner like FirstBank that has shown resilience and reliability would be an institution that can be leveraged on, to get business back on track and rolling as fast as possible, once this is over.

Adeduntan in concluding his statement says to the bank’s customers: “Rest assured that we are in this together, and together we will emerge stronger at the end of this period because this too shall pass. We have all it takes; your support, patronage and trust. We will always put You First”.

Related Posts

Winner of the 61 st FirstBank Lagos Amateur Open Golf Championship gets listed in The World Amateur Golf Rankings (WAGR)
ADVAN News

Winner of the 61 st FirstBank Lagos Amateur Open Golf Championship gets listed in The World Amateur Golf Rankings (WAGR)

Emmanuel Ojeabulu, winner of the 61 st FirstBank Lagos Open Golf Championship has been listed in the WAGR. The...

5 December 2022
FINTECH 5.0: EVALUATING HOW FIRSTBANK STRENGTHENS COLLABORATION
ADVAN News

FirstBank Boosts The Business Operations Of Its Customers With a Bouquet Of Retail Product Offerings

FIRSTBANK BOOSTS THE BUSINESS OPERATIONS OF ITS CUSTOMERS WITH A BOUQUET OF RETAIL PRODUCT OFFERINGS   14 October 2022...

21 October 2022
FIRSTBANK REINFORCES ITS FINANCIAL INCLUSION DRIVE; DISBURSES OVER 17 BILLION NAIRA LOANS THROUGH FIRSTADVANCE
ADVAN News

FirstBank Rewards Customers In Its Ongoing Verve Card Campaign

FIRSTBANK PARTNERS VERVE INTERNATIONAL, MAKES CUSTOMERS MILLIONAIRES IN THE FIRSTBANK VERVE CARD PROMO In partnership with FirstBank – Nigeria’s...

27 September 2022
Sponsored Contents

2022 CR&S WEEK

FirstBank commemorates its annual Corporate Responsibility & Sustainability week and promotes kindness across over 7 countries The FirstBank CR&S...

25 August 2022
Next Post
FirstBank Wins Best Mobile Banking App And Fastest Growing Retail Bank Awards

PUBLIC STATEMENT

Please login to join discussion
Advertisers Association of Nigeria (ADVAN)

Advertisers’ Association of Nigeria (ADVAN) is the only association in Nigeria which represents the collective interests of ‘Advertisers’ (Corporate organizations that engage in high level marketing).

Subscribe Our Newsletter

© 2022 Advertisers Association of Nigeria (ADVAN) - Designed by Accret.

No Result
View All Result
  • About ADVAN
    • Who We Are
    • ADVAN Members
  • Membership
    • Member Benefits
    • Individual/MSME Memebership
    • Become a Member
  • Knowledge Base
  • Events
    • Upcoming Events
    • Past Events
    • Gallery
  • News
    • ADVAN News
    • Sponsored Contents
    • Vacancies
  • Contact

© 2022 Advertisers Association of Nigeria (ADVAN) - Designed by Accret.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
SAVE & ACCEPT