Results from WFA’s Marketing Sourcing Maturity project to help procurement understand how well they work with marketing, manage agency relationships, and have aligned KPIs and goals.
Marketing Tip Utilise the Right Distribution Channels Source: B&B Press As we mentioned earlier, plugging your content on the...
Will AI boost DEI efforts in advertising or destroy them? Source: World Federation Of Advertisers By: Arwa Mahdawi, Guardian columnist...
Marketing Tip: Personalize your marketing messages Source: WORDSTREAM Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should...
CMOs need to change internal culture to deliver data ethics CMOs say data ethics is a top priority but...
Advertisers’ Association of Nigeria (ADVAN) is the only association in Nigeria which represents the collective interests of ‘Advertisers’ (Corporate organizations that engage in high level marketing).
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