Search engine optimization (SEO)
Search engines are filled with micro-moments. These are high intent instances when someone wants to learn, buy or do something. By optimizing your chances of ranking higher on search engines to show up at these instances, you’re practicing search engine optimization SEO.
Search engine optimization (SEO) can be used as a core marketing strategy or a marketing tactic. In either case, a solid SEO strategy centers around making a brand’s content desirable, discoverable and accessible for web users via search engines like Google and Bing. Like inbound marketing, the most effective SEO strategies will include a great deal of audience research (typically with keyword research) and will be designed to ensure the brand has competitive visibility within the target audience.
SEO strategists tend to focus on industry specialisms and niches, such as technical SEO. Taking this approach can help brands to concentrate knowledge, utilize the most effective SEO tools, and best satisfy user intent.
Using SEO techniques, you’ll direct the right kind of traffic to your site. People who find you through searches already arrive at your business website with intent. Driving traffic to your website isn’t the only significant benefit. Bottom line sales also improve with SEO. In fact, 70% of online marketers say that “SEO is better than PPC advertising for generating sales.”
To implement an SEO strategy, start by learning how to do keyword research the right way. After selecting which high intent keywords you’re after, you can begin optimizing your content and improving your online presence to increase your search ranking and visibility.