Introducing WFA’s largest global study to date.
As we enter a new decade, WFA wants to help brand owners rise to the many challenges they face and continue to deliver value and growth to their businesses.
To this end, we conducted research to understand the current and future challenges today’s marketers face, what can be done to bridge any skill gaps that exist, and what else CMOs need to be conscious of to succeed into the 2020s.
In partnership with national organisation members and independent, global market research agency 2CV, WFA surveyed 700 leading marketers from over 30 countries.
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What’s in the report?
- Views on the challenges CMOs face
- CMO perspectives
- The skills required of the future marketer
- Expectations of the ‘unicorn marketer’
- Insights on having a longer term, sustainable impact