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Advertisers Association of Nigeria (ADVAN)
  • About ADVAN
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    • Become a Member
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The Marketer of the Future

by ADVAN Sec
24 June 2020
in Knowledge Base
0
The Marketer of the Future
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Introducing WFA’s largest global study to date.

As we enter a new decade, WFA wants to help brand owners rise to the many challenges they face and continue to deliver value and growth to their businesses.

To this end, we conducted research to understand the current and future challenges today’s marketers face, what can be done to bridge any skill gaps that exist, and what else CMOs need to be conscious of to succeed into the 2020s.

In partnership with national organisation members and independent, global market research agency 2CV, WFA surveyed 700 leading marketers from over 30 countries.

 

Watch the launch event

 

Get the full report

What’s in the report?

  • Views on the challenges CMOs face
  • CMO perspectives
  • The skills required of the future marketer
  • Expectations of the ‘unicorn marketer’
  • Insights on having a longer term, sustainable impact

 

Download the full report here

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Advertisers Association of Nigeria (ADVAN)

Advertisers’ Association of Nigeria (ADVAN) is the only association in Nigeria which represents the collective interests of ‘Advertisers’ (Corporate organizations that engage in high level marketing).

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  • About ADVAN
    • Who We Are
    • ADVAN Members
  • Membership
    • Member Benefits
    • Individual/MSME Memebership
    • Become a Member
  • Knowledge Base
  • Events
    • Upcoming Events
    • Past Events
    • Gallery
  • News
    • ADVAN News
    • Sponsored Contents
    • Vacancies
  • Contact

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