The Nigerian Marketing Development Team Of The Advertisers Association Of Nigeria To Host The Advan Industry Dialogue 2024
We are excited to inform you of the upcoming ADVAN Industry Dialogue, which will be hosted by the Nigerian Marketing Development Team
The ADVAN Industry Dialogue 2024 Theme is “Public/Private
Collaboration in the Marketing Industry: The Path to Economic Viability”
The importance of the marketing industry to any progressive economy cannot be over emphasised. Marketing plays a vital role in driving economic growth by stimulating demand, fostering innovation, encouraging investment, promoting trade and exports, supporting SMEs, and driving consumer spending. Its impact extends across industries and contributes to the overall prosperity and development of economies around the world.
Recently, there has been some discontent in Marketing Industry, in terms of regulation and new government policy implementation
The ADVAN Industry dialogue will focus on fostering valuable collaboration, and driving needed industry innovation within the marketing ecosystem.
The event will provide the platform to address collective challenges, support effective policy implementation and build trust, while advancing the interests of all stakeholders. It will serve as a catalyst for positive change and sustainable economic growth.
Expected Participants Include:
The Leadership of the Ministry of Trade and Investment. Ministry of Information and National Orientation, Ministry of Finance, State and Federal Regulatory Agencies which oversee the Marketing and Marketing Communications Industry. State Government Commissioners of Trade, and Commissioners of Information, CEOs and CMOs of Multinationals and Local Conglomerates in Nigeria, Stakeholders in the Digital Marketing and AI Industry, and the General Public.
Event Plan
The Pan Atlantic University, School of Media Communication in collaboration with the Nigerian Marketing Development Team will be presenting a research on ““Collaboration, Sustainable Businesses, and the Nigerian Experience.”
Event Schedule is as follows:
Date: May 10th 2024
Time: 12 noon
Venue: Sheba center, Mobolaji Bank Anthony Way, Maryland Ikeja