At the recent ADVAN Industry Dialogue on “Trends in Advertising Regulations”, Advertising Practitioners Council of Nigeria (APCON) CEO, Alhaji Garba Bello Kankarofi stated the need for advertisers to follow the code of advertising.

On his part, the President, National Institute Marketing of Nigeria (NIMN) Tony Agenmonmen stated that the greatest challenge in the marketing profession. According to Mr. Agenmonmen ‘these days, everybody is a marketer. Most of whom do not only understand what they are marketing, they also cannot express themselves in good English.