WFA Global Marketer Week 2020 will take place in Singapore from March 31st to April 3rd, with the support of the Singapore Tourism Board (STB) and the Singapore Economic Development Board (EDB).
The location reflects the critical importance of Asia-Pacific as a growth generator for global brands, as well as the importance of Singapore as a hub for global and regional marketers.
The event will bring together some of the world’s top marketers and thought-leaders to explore common global challenges as well as opportunities in Asia-Pacific, an area seen as a critical source of growth for brands in the next five years.
The showpiece of the week will be the Global Marketer Conference, which will take place on April 2nd. Confirmed speakers include Marc Pritchard, Chief Brand Officer of P&G, and Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard.
The line-up of the 800-strong Global Marketer Week 2019 in Lisbon was described by one global CMO as ‘the best I have seen at an industry event’
Additional events include sessions related to media, marketing procurement, integrated marketing as well as responsible marketing topics, as well as a Better Marketing session on March 31st which will look at how marketing can contribute to addressing some of the most pressing societal challenges.
Global Marketer Week is the annual event for client-side marketers. It was held in Lisbon in 2019, Tokyo in 2018, Toronto in 2017 and Kuala Lumpur in 2016.