With GDPR coming soon and the expansion of programmatic to new channels, there is lots more change on the horizon. Meanwhile, programmatic is not without its issue areas, having seen problems with transparency and quality for some.

Joint research from WFA and dataxu set out to understand what programmatic areas WFA members will be prioritising in 2018 and beyond.

Join this webinar to look at topline findings, plus to hear how Mike Shaw, VP, EMEA at dataxu sees programmatic unfolding in the near, medium, and longer term.

This session will concentrate on how brands can respond to these emerging and dormant programmatic issues, with a focus on data, technology, identity resolution and resourcing.