The ADVAN CMO Forum is scheduled to hold on the 16th of September, 6pm at the Intercontinental Hotel Victoria Island Lagos Nigeria.
Theme for the Forum is The Evolving Role of the CMO
The forum is an invitation-only event that provides a unique network of the nation’s marketing leaders with a platform to better navigate the fast-changing marketing landscape. The meeting is open to only senior, client-side professionals i.e. CEOs, CFO, CMOs or the equivalent.
Leadership: Insight into the challenges facing our industry: leading to the development of actionable solutions for the industry and specifically for ADVAN member companies
Speaker: Mokutima Ajileye, Managing Director, P&G Nigeria
2022 Theme: This year’s theme focuses on the ‘Evolving Role of the CMO’
“As companies confront changing consumer behavior, increasingly important third-party scrutiny, and more diverse target markets and segments, they must broaden the roles of marketing and the CMO. Today, many chief marketers focus mainly on building brands, making advertising more effective, and perhaps market research. Although these responsibilities aren’t going away, CMOs must address several other areas as well: leading company-wide change in response to evolving buying patterns, stepping up efforts to shape a company’s public profile, managing complexity, and building new marketing capabilities throughout the company as a whole. The relative importance of these new priorities will of course vary by company and industry, but the broad importance of reinventing the CMO’s role as a strategic activist is similar across them.”
The exclusive 2022 ADVAN CMO Forum will host over 50 CEOs CMOs and Business leaders from top organizations local and international