A critical focus for the association is to empower members with relevant education
The ADVAN master class will focus on CRITICAL INSIGHTS IN MEDIA AND MARKETING (DIGITAL AND TRADITIONAL)
Topics will include:
- Understanding the digital media ecosystem
- Media monitoring and measuring effectiveness offline and online to purchase – ROAS; mind share, behavioural change to switching
- Fundamentals of Marketing – Business processes, marketing comms and what the positioning of a brand manager should be
- Marketing and Finance
Schedule for Event:
Date: 19th April 2023
Time: 9am
Venue: The Regent Hotel GRA Ikeja
Event is Free for ADVAN Members
Fee for Non-Members N150,000,
Registration link: Master Class Registration Form