Mr Baker Magunda, CEO/MD Guinness Nigeria, speaking on the topic “Business Growth in a Volatile Economy: The Fact Versus The Myth” at the ADVAN Chief Marketing and Communications Officers (CMCO) Forum, gave key insights on growing a business in a volatile economy.

What is business growth? Business growth is different for each organisation; growth could be in profits, value, or in volume or about the stakeholders.

What are the drivers for growth in a Volatile Economy? Partnership with governments for regulations and policy formation, understanding what growth means to your organisation, thinking global while you act locally.

What is the time frame? The time frame for each organisation differs base on the business growth need. Also, changes from consumer behaviour and how your organisation is driving the choices of the decisions it makes can either reduce or increase your growth timeframe.

Is growth assured on a volatile economy? Yes

Watch full presentation.