Marketing Tip: Personalize your marketing messages Source: WORDSTREAM Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should personalize...
CMOs need to change internal culture to deliver data ethics CMOs say data ethics is a top priority but tend...
ADVAN Excos Meet with New Senior Special Assistant to the President Pictured from left to right: (Obum Okoli, Tolu Olanipekun,...
Determine Evaluation Metrics Source: EMERITUS Having a marketing plan isn’t enough because you need to monitor it constantly. A strategic...
WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication...
Congratulations to our Executive Council Member Otega Ogra on becoming the new Senior Special Assistant to the President on Digital...
Search engine optimization (SEO) Search engines are filled with micro-moments. These are high intent instances when someone wants to learn,...
If Artificial Intelligence can end humanity, just imagine what it can do for marketing! If we are to believe...
Consumers are smarter than you think. Source: HubSpot David Ogilvy is famously quoted as saying: "The consumer isn't...
“We all benefit when organisations treat everyone equally” Source: WFA WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela...
© 2022 Advertisers Association of Nigeria (ADVAN) - Designed by Accret.