Knowledge Base
McKinsey & Company – Keeping it brief
Consulting firm keeps managers up to speed Management consulting firm McKinsey & Company are issuing regular briefs updating business leaders...
Kantar – Don’t go silent
How to read the room at this time According to research by Kantar, only 8% of consumers want advertising to...
WFA Webinar – Seven tips for sourcing
Adding value in a time of crisis The WFA’s Sourcing Board has put together a list of tips for adding...
Global Data Bank – Advice in a crisis
An offer for WFA members Global Data Bank is offering WFA members complimentary session s to help solve a data-driven...
Observatory International – Observing your best interests
An offer for WFA members Global consulting firm Observatory International is offering a free advice line to WFA members to...
Countdown – Click and Countdown
Sales staff become personal shoppers to meet online demand In response to the rapid growth in online sales, New Zealand...
Kmart – Only the essentials
Kmart opens online stores Australian supermarket chain Kmart is closing some of its stores to transform them into order fulfilment...
Häagen-Dazs – Swapping silver screen for sofa ice cream
A partnership made in heaven spices up film nights Ice cream brand Häagen-Dazs have partnered with immersive storytelling company Secret...
Ocean Outdoor – Out Of Home for those staying at home
Ocean offers free screen space to local businesses OOH advertising giant Ocean Outdoor is aiming to come to the rescue...
Ideal – Ideal makes the best of a nonideal situation
Jeweller takes its store experience online In response to the closure of their retail stores, jeweller Ideal transformed its sales...
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