Utilise the Right Distribution Channels
Source: B&B Press
As we mentioned earlier, plugging your content on the wrong channel can prove to be pretty costly for your business.
For example, a lot of elderly people are just getting into the routine of smartphones, so posting content on a Facebook or Twitter account definitely won’t be the most effective way to target them as they’re less likely to see them.
You should use more than one distribution channel to maximise your chances of a successful marketing campaign. Certain channels can dovetail and work tremendously well in tandem, creating special results.
Social media channels, for example, can resurface blogs that might have been lost otherwise. Meaning that your content forever stays relevant and quality content isn’t lost after it’s published.
Even though technology is becoming increasingly popular each year and people are becoming even more dependent on the internet, you shouldn’t underestimate the power that printed marketing and more traditional methods can still hold.
Think of magazines, brochures and leaflets – how long do they sit around on coffee tables and in a doctor’s waiting room for?
They’re always relevant and can have a much longer presence than an online blog post or article that could easily get lost in millions of others online.