Emerging Markets Telecommunication Services Limited, previously trading as ‘Etisalat Nigeria’ on officially unveiled its new brand identity, 9mobile, with a new logo and website.
The Chief Executive Officer of 9mobile, Mr. Boye Olusanya, said at a news conference in Lagos that the new logo was in conformity with the new name.
At the unveiling of the new name and logo, Mr. Boye Olusanya promises to continuously provide innovative and value-adding propositions which the brand has delivered since inception 9 years ago.
He said the new brand identity reflected the bold and creative attributes which the company shared with its valued subscribers. The CEO said that the new name and brand were a deliberate representation and confirmation of its Nigerian heritage. He said that the new identity was another phase of the telecommunications company’s evolution over nine years of operations in Nigeria.
Olusanya said that though the company’s name and brand changed, the values on which it operated remained the same.
According to Mr. Boye Olusanya, “the new logo represented resilience and continuity, particularly of digital technology and continued impact on communication and human interactions. Being a number-themed logo reflects the network’s futuristic slant. The colour green, both its light and dark variants, reflects vibrancy, dynamism, life, and youth, as well as the brand’s ‘Nigerianness’.”