Kinder keeps parents and kids distracted during lockdown
Together’ and ‘at home’ are the keywords of a new Kinder initiative aimed at parents looking for ways to spend quality time with their kids during the lockdown.
#insiemeacasa (#togetherathome) offers daily tutorials on how to conduct science experiments, cook or craft, learn English or dance.
The initiative is part of Kinder Joy of Moving, Ferrero Group’s international Social Responsibility project, which aims to stimulate children and families to get active in a joyful way even when at home. Thanks to partnerships with Italian trainers and brand ambassadors, the initiative gives tips on how to move inside the home with simple active games inspired by the innovative educational ‘Joy of Moving’ method.
Brand: Kinder (Ferrero)