Figure out what type of content your target audience wants to see
Source: Novo
As you can tell from above, there is a wide variety of social media platforms for different types of content, users, brands, and formats. Figuring out what type of content your customer wants to see is a very important step in concretizing your social media strategy. Is your target audience mostly young and into videos? Then you may want to try TikTok. Is your target audience older? Then Facebook may be right for you.
There are so many different types of content to experiment with: live videos, polls, photos or videos of your products, and teasing new drops are just a few places to start. Here’s a quick breakdown of the main types of social formats:
- Video – Video content can be shot on a smartphone and is great for Instagram, TikTok, and YouTube. Shoot TikTok and Instagram videos in portrait, and opt for landscape for YouTube videos.
- GIF – GIFs are a file format that supports both static and animated images. They have no sound but are attention-grabbing and serve as great supplements to written content.
- Photo – Most smartphones have great cameras that are excellent for social, so there is no need to invest in a crazy expensive camera! Twitter, Facebook, LinkedIn, Pinterest, and Instagram all support photos.
- Written posts – LinkedIn and Twitter are great if you want to share digestible written content.
