Figure out what type of content your target audience wants to see
- Video – Video content can be shot on a smartphone and is great for Instagram, TikTok, and YouTube. Shoot TikTok and Instagram videos in portrait, and opt for landscape for YouTube videos.
- GIF – GIFs are a file format that supports both static and animated images. They have no sound but are attention-grabbing and serve as great supplements to written content.
- Photo – Most smartphones have great cameras that are excellent for social, so there is no need to invest in a crazy expensive camera! Twitter, Facebook, LinkedIn, Pinterest, and Instagram all support photos.
- Written posts – LinkedIn and Twitter are great if you want to share digestible written content.