Ford proud to give customers a helping hand
Ford is pulling all national ads promoting its vehicles and will replace them with a new campaign describing how it is responding to the coronavirus, including giving Ford Credit customers some payment relief. The effort includes two new spots, “Built to Lend a Hand” and “Built for Right Now,” from Wieden+Kennedy New York, which play off the automaker’s regular tagline, “Built Ford Proud.”
Brand owner(s): Ford
Market: USA
Source: AdAge