“I’ts not about brands. It’s about people”

Frito-Lay’s new 60-second advertisement tells the industry that “It’s not about brands” but “about people”. The spot highlights the brand’s philanthropic efforts, from donating over $15 million to relief in North America to providing 20 million meals for children and families impacted financially by the pandemic.

Brand: Frito-Lay (PepsiCo)

Market: USA

Source: AdAge