A partnership made in heaven spices up film nights

Ice cream brand Häagen-Dazs have partnered with immersive storytelling company Secret Cinema to present ‘Secret Sofa’, a weekly film screening with interactive activities and online community pages for discussion. Every week, the companies will send out a newsletter revealing the week’s film and how to access it. The newsletter will also include a coupon code for Häagen-Dazs’ flavour of the week in partnership with Amazon Prime Video. A competition running throughout the screenings asks viewers to submit their best sofa cinema photos, with the winner being awarded a week’s worth of ice cream.

Brand: Häagen-Dazs

Market: UK

Source: Campaign