Instead of Nerfing advertising, Hasbro Play-does it online

Hasbro’s new content marketing program is targeted at families looking for things to do while home during school closures. The Bring Home the Fun website features games and activities for kids, as well as suggestions for projects that include Hasbro toys like Play-Doh crafts and trick-shot challenges for Nerf blasters. There are mindfulness videos and parenting articles about how to teach kids gratitude and purpose. Parents can share their tips using the #BringHometheFun hashtag.

Brand: Hasbro

Markets: Global

Source: Marketing Dive