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Homecoming With FirstBank DECEMBERISSAVYBE 2023: Nigerians, Get Ready To Vibe

By Bolaji Israel

by Administrator
11 December 2023
in ADVAN News, Knowledge Base, Partners, Promotion, Sponsored Contents
0
Homecoming With FirstBank DECEMBERISSAVYBE 2023: Nigerians, Get Ready To Vibe
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December is a month filled with joy, celebration, and reunions. It is a time when families come together, friends reconnect, and the spirit of giving and love is in the air.

In Nigeria, December holds a special place in the hearts of its people, and FirstBank, the country’s premier and leading financial institution, understands the significance of this festive season. With its annual campaign, “December Issa Vybe,” FirstBank aims to reinforce its relentless support for family fun time, creative industry, entertainment, and nation building.

The annual “December Issa Vybe” program remains a remarkable and enduring testament to FirstBank’s commitment to promoting family bonding, creative arts, entertainment, and the overall development of Nigeria. It seeks to create an enthralling and memorable experience for customers in the Yuletide season as they bond with family and friends, whilst connecting with their favourite superstars.

This campaign, which runs for about two to three months towards the end of the year, features the bank’s sponsorship of premium entertainment events such as shows, plays, operas, musicals, concerts, and dramas – all centered around the yuletide season.

Through the annual FirstBankIssaVybe campaign, FirstBank sponsors an array of the hottest and coolest entertainment platforms across music, fashion, and arts during the month of December, with massive ticket giveaways to premium events.

The campaign which started in 2018 is already generating ripples across the cities with Nigerians across ages anticipating the new trick FirstBank will pull out from the hat this year.

One of the highlights of the annual campaign is the provision of free tickets to Nigerians, allowing them to enjoy these high-profile events without any financial burden.

Nigerians who are affected by the dire impact of the harsh economic situation of the country can also breathe a sigh of relief and blow some steam in December courtesy of FirstBank.

Over the years, FirstBank has consistently supported and sponsored annual festive period concerts featuring Africa’s biggest music super stars. Artists like Kizz Daniel, Davido, Burna Boy, Asake and numerous others have graced these events, creating unforgettable experiences for music enthusiasts.

As part of its commitment to customer satisfaction, FirstBank rewards its loyal customers by offering them free premium tickets to these A-list entertainers’ events. This gesture not only showcases the bank’s appreciation for its customers but also allows them to enjoy world-class entertainment alongside their favourite artists.

The “December Issa Vybe” campaign also embraces the theme of homecoming. Nigerians living in the diaspora who take joy in visiting their home country during the festive season and spending quality time with their families and friends are an integral part of this initiative.

Through the move, FirstBank approaching its 130th year aims to create opportunities for family reunions and bonding, particularly for those returning from the diaspora. The bank recognizes the importance of fostering strong family ties and believes that great entertainment plays a vital role in bringing families together.

The financial giant recognises the emotional significance of homecoming and seeks to make it an unforgettable experience for these individuals. Through various activities, events, and promotions, the bank ensures that Nigerians in the diaspora feel connected to their roots and are able to create lasting memories during their time in the country.

Looking ahead to the 2023 edition of “December Issa Vybe,” FirstBank promises an even more awesome experience for everyone involved. The bank is committed to continually improving and exceeding expectations, ensuring that Nigerians have something truly spectacular to look forward to.

From the foregoing, FirstBank’s “December Issa Vybe” campaign remains a resounding testament to the bank’s unwavering support for family, entertainment, and nation building. By sponsoring premium entertainment events, providing free tickets, and embracing the theme of homecoming, FirstBank aims to create memorable experiences for Nigerians during the yuletide season.

As Nigerians eagerly anticipate the 2023 edition, FirstBank’s commitment to delivering an extraordinary experience signals a clear indication of dedication to enhancing the well-being and happiness of customers. So, Nigerians should get ready for an unforgettable December filled with joy, entertainment, and the spirit of togetherness powered by FirstBank.

In conclusion, more details about the upcoming campaign will soon emerge on social media, keeping the public informed and engaged.

The FirstBank #DecemberIssaVybe and #FirstBankIssaVybe giveaway fest is again ready to reward old, new and potential customers with tickets to premium events around Lagos.

And yes, to attend these events, just follow FirstBank on any of its social media pages – Facebook: First Bank of Nigeria Limited, Instagram: @firstbanknigeria, and Twitter: @firstbankngr – lookout for the posts announcing the giveaway and follow instructions to experience maximum party #vybes this season.

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Akinrimisi Olabode Samuel

Deputy Marketing Director, CWay Foods and Beverages

Dr. Omotola Bamigbaiye-Elatuyi

Marketing Director, Pladis

Omolara Banjoko

Marketing Manager, Friesland

Tolu Olanipekun

Head of Marketing, Mouka foam

Roseline Akure Abaraonye

Head of Marketing, Hayat Nigeria LTD

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Adeola Emmanuel Amosun

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Ediri Ose-Ediale

CEO/Executive Director, ADVAN

O’tega Ogra

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Yusuf Murtala

Marketing Director, Coca-cola

Osamede Uwubanmwen

Designation  – Commercial Director,  Biogenerics Nigeria Limited

Mr. Chris Wulff-Caesar is the Marketing Director for FrieslandCampina WAMCO Nigeria PLC. He joined the management team in April 2018 and holds a BA (Honors) Degree in Economics from the University of Ghana and an MBA from the Edinburgh Business School of the Heriot Watt University in Scotland, United Kingdom.

He is a proven marketer, commercial operator and business leader with over 20 years working experience in both local and international roles for ABInBev, SABMiller and Unilever. His career has seen him accrue a wealth of experience in managing the primary assets of these leading FMCG organizations
i.e. brands and people.

Prior to his appointment to FrieslandCampina WAMCO, Chris was Marketing Director West Africa (Ghana & Nigeria) at ABInBev and member of the board of Accra Brewery Ltd in Ghana. During his tenure, he led the establishment of a formidable brand portfolio which transformed the markets to wrestle share away from incumbent competitors. Whilst at SABMiller, he also held the positions of Category Expansion/Innovation Manager for Africa based in Johannesburg (2010 -2012) and Marketing Director
for Ghana (2007 – 2010).

Chris is an Associate member of the Advertising Practitioners Council of Nigeria (APCON). He is also involved with a few organizations which target the development and establishment of infrastructure for primary education in his home country and is a member of the Changing Lives Endowment Fund (CLEF) which is a non-profit organization set up to influence access to quality education for disadvantaged students.

Emmanuel Agu has over 18 years’ experience across Consulting, Banking and FMCGs (Diageo, Heineken and Jotna Group). A well rounded Business and Commercial Leader with strong track record in business strategy, brand communication/experiential strategy, portfolio commercialization, insight generation that has delivered strong ROI on cutting-edge innovations, and high performing team leadership. Skilled in regional/national communication and local insight generation that delivers strong brand growth. Vast experience in cause marketing. Very knowledgeable about the Nigerian/African consumer space, their habits and attitudes towards brands.

Agu has successfully steered and managed over 20 brands in the Nigerian marketing landscape in the last two decades.

Strong Marketing Communication professional with an MBA in Marketing Management and  MSc in Media and Marketing Communication from Lagos State University and Pan Atlantic University Lekki respectively. A certified Management Consultant (CMC) and a member of the body  of fellows of the National Institute of Marketing of Nigeria (FNIMN), Institute of Professional Managers & Administrators (FIPMA) and Institute of Management Consultants (FIMC).

John is CEO of the Association of Australian National Advertisers (AANA), the peak industry body representing Australia’s advertisers and has been in the role since September 2017. Prior to the AANA John had a 25 year marketing career in FMCG, working in several  categories including food, confectionery, household cleaners and personal care,  with a number of global companies including Unilever, Kellogg, Nestle and Reckitt Benckiser.  His most recent role was CMO at Unilever ANZ.

Originally from Yorkshire, England, John has lived and worked in several countries, including the US, Canada and the Middle East. He lives in Sydney along with his wife, Jacquie and two daughters, Leah & Anna.

Aggrey leads the commercial and client consulting functions as Chief Growth Officer for WECA. In his previous role as head of the Kantar insight business in Nigeria, he drove the integration of the various Kantar companies into one functional business unit.  Prior to that role he was CEO for TNS East Africa. This was after he spent over three years leading TNS Connect, the then digital and technology practice of TNS Global, across Africa, Mediterranean and Middle East.

He has led consulting projects across a diverse range of business sectors, and areas of expertise in Nigeria and across West, East, Central and Southern Africa.

Aggrey began his marketing career with Delta Beverages, the leading brewery in Zimbabwe, before crossing over to Probe Market Research, where he rapidly rose through the ranks to join the leadership team of the business. He then moved to West Africa as head of the quantitative division for RMS Nigeria where he led the reorganisation of the research practice, prior to his promotion to head research and client servicing in Nigeria.

Aggrey has led the TNS RMS Ghana and Nigeria business operating companies, and was the COO of the RMS Group, spanning three continents, prior to the merger with TNS Global, when he was appointed CEO West Africa.

He holds a Bachelor of Commerce Marketing, Honors degree from the National University of Science and Technology, Zimbabwe and an MBA from ZOU, Zimbabwe. A winner of several awards, Aggrey is a Fellow of the Nigerian Market Research Association (NIMRA).

Bridget is currently the Head, Marketing and Communications for Stanbic IBTC Holdings PLC. She is a multifaceted marketing professional with more than 23 years of global experience in brand strategy, sponsorships, digital marketing, data analytics and all elements of communications. She has a proven track record in running internal and external corporate communications, as well as products Integrated Marketing Campaigns (IMC) across various countries and sectors including aviation, financial services and non-governmental organizations.

Before joining Stanbic IBTC Holdings PLC, Bridget was Head, Sponsorship and Events for over 7 years (2010- 2017) at First Bank of Nigeria Ltd (now FBN Holdings Plc). She had the responsibility for institutionalising sponsorships and scope of engagement frameworks for the First Bank Group.

Bridget holds a Bachelor of Science degree in Botany from Lagos State University and a Post    Graduate degree from the University of Leicester, UK. She is a fellow of the NigeriaN Institute of Marketing (NIMN), a member of the Advertising Practitioners Council of Nigeria (APCON), the Chartered Institute of Marketing (CIM), UK, an associate member of the Nigerian Institute of Public Relations (NIPR), an associate member of the African Public Relations Association (APRA), currently the 2nd vice president for ADVAN (Advertisers Association of Nigeria) and a member of WIMBIZ (Women in Business and Management). She has also participated in various global business and economic summits. Her achievements during her career includes winning the Standard Bank 2018 Marketing Mark of Excellence award and receiving the highest ratings for creativity, innovation and dedication for functional responsibilities at British Airways Plc and the best of British Airways community volunteering award. She effectively managed the British Airways Plc brand, corporate image and reputation in Nigeria, Tanzania, Kenya, Nigeria, Ghana, Zambia, Mauritius, and Uganda between 1998 and 2008.

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