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KFC – KFC stops finger lickin’

by ADVAN Sec
22 May 2020
in Promotion
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KFC – KFC stops finger lickin’
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KFC pulls ad for contradicting public health advice

KFC has suspended a UK campaign that focuses on finger-licking after the Advertising Standards Authority received multiple complaints that the content was inappropriate during the coronavirus outbreak. The campaign, created by Mother London, capitalized on the brand’s long-running “finger lickin’ good” tagline, with a TV spot that turns post-chicken finger-licking into a sensual experience by setting it to piano music by Chopin. It also included billboards with the words: “It’s” and “good” positioned around the mouths of people licking their fingers.

Brand owner(s): KFC (Yum! Brands)

Market: UK

Source: AdAge

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Advertisers’ Association of Nigeria (ADVAN) is the only association in Nigeria which represents the collective interests of ‘Advertisers’ (Corporate organizations that engage in high level marketing).

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  • About ADVAN
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