KFC pulls ad for contradicting public health advice

KFC has suspended a UK campaign that focuses on finger-licking after the Advertising Standards Authority received multiple complaints that the content was inappropriate during the coronavirus outbreak. The campaign, created by Mother London, capitalized on the brand’s long-running “finger lickin’ good” tagline, with a TV spot that turns post-chicken finger-licking into a sensual experience by setting it to piano music by Chopin. It also included billboards with the words: “It’s” and “good” positioned around the mouths of people licking their fingers.

Brand owner(s): KFC (Yum! Brands)

Market: UK

Source: AdAge