Beauty companies open online consultancies

Beauty brands Kiehl’s and Deciem have teamed up to train their existing sales staff to launch virtual consultations throughout lockdown. Deciem is employing a software called Hero which allows customers to directly contact the retail team and conduct their consultations over video or text chat. Similarly, Kiehl’s has adapted its medical-grade Healthy Skin Hub – previously only an in-store service – for remote use.

Brand: Kiehl’s and Deciem

Market: US