Leveraging Employees as Thought Leaders
Source: Engagebay
Alternatively, you could always create influencers from your own employees. Often referred to as thought leadership, social selling and employee advocacy are becoming more popular with companies who want to amplify their brand message.
Going beyond simply resharing corporate posts, employee advocacy allows each one of your employees to become brand ambassadors and social sellers, sharing the content that makes the most sense for their individual industries while promoting your company — a good content marketing strategy.
In fact, according to LinkedIn, Salespeople who are using social media to sell are 51% more likely to hit their sales quotas over their less social-savvy peers—and they would know. LinkedIn was responsible for nearly 95% of conversions coming from employee advocacy posts in 2021.
